Detroit, MI (PRWEB) April 4, 2005
Eiko Media has launched MMS as part of its suite of new media capabilities available for brands and agencies to leverage in the development of integrated marketing and branding campaigns.
ÂAs industry veterans of the wireless data space, we have remained optimistic about what the future holds for MMS servicesÂ says Ashley Swartz, President of Eiko Media. ÂWhile consumers begin to embrace mobile content, we feel the marketing opportunities are endless through MMS and now is the time for brands to begin to leverage these powerful cutting edge services in the US market.Â
In contrast to basic text messaging, which limits users to receiving 160 characters or less, MMS messaging allows for a much broader more personalized communication experience - over 2000 characters, allowing customable multimedia content such as images, audio, text, video and combinations of these.
According to a recent Yankee Group Survey, awareness levels around wireless data has raised significantly. Through aggressive marketing efforts and the proliferation of affordable camera phones, the United States has seen a resurgence of interest in wireless data based technologies.
However problems do exist. The United States cellular networks are still inconsistent with its MMS interconnectivity, which is reminiscent of text messaging services during the late 90Âs and early 2000. For example, today you can not send a video message from a Sprint user to a T-mobile user.
ÂLetÂs face it,Â says Eiko Media Vice President Craig Daitch, ÂThereÂs a plethora of standards being used today to send audio, video, and images to mobile devices. The biggest hurdle to date is managing each deviceÂs capabilities across al markets, carriers and handsets.Â
Through their partners, Eiko Media is currently able to support over 300 handsets, offering brands and agencies alike the ability to leverage Eiko MediaÂs expertise in building strong mobile based campaigns across all carriers and mobile devices.
ÂKnowing the limitations of the mobile services offered today is essential for brands and agencies to leverage wireless effectively. ItÂs our goal to use our knowledge and experience to bring awareness to and empower our clients to be ready to leverage a new service while it is still cutting edge,Â says Swartz. ÂAs the adoption of wireless data services by brands increases, greater pressure will be placed on wireless carriers to ease both the access and barriers to usage, increasing both measurability and ROI for marketers.Â
About Eiko Media
Eiko Media provides a wide range of new media agency services with a strong focus on marketing to the Gen Y demographic. Their cadre of professional offerings includes pervasive brand integration within video games, executing wireless campaigns via SMS, MMS and WAP technologies, and conceptualizing cutting edge urban/collegiate promotions on university campuses. To learn more, visit http://www.eikomedia.com.
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