Space01 to Shape Clerical Medical Online

Space01, the full service digital agency, has won a three-way pitch to shape the digital strategy and further develop the website of leading financial services provider, Clerical Medical.

(PRWEB) April 3, 2005 -- Last year Clerical Medical unveiled a new communications philosophy, which it plans to roll out across all its marketing activities. Space01 has been appointed to translate the new brand positioning online.

Paul Brooks, Managing Director of Space01, said: Ideally in this sector, brands must appeal to advisers and consumers alike and those which create compelling experiences for both are increasingly becoming market leaders. Our brief is to interpret the Clerical Medical brand for these two principal audiences."

Commenting on the appointment of Space, John Hiew, Managing Director of Clerical Medical, said, Clerical Medical is about investing for the future. Thats why were using our communications to showcase the work of up and coming artists. We look forward to working closely with Space to apply that same fresh thinking to our website and deliver our vision online."

About Space01
Established in 2004, Space01 is a full service digital communications agency which has a proven track record in creating exciting, imaginative and above all persuasive communications. Space01 is backed by Practiv, one of the UKs leading software development companies. Together Space01 and Practiv create powerful digital business tools based on a genuine understanding of the customer. Clients include Friends Provident, Bright Grey, American Airlines and The AA.

More information can be found at www.space01.co.uk

About Clerical Medical
Clerical Medical is a leading financial services group, specialising in the provision of investments, pensions, life assurance and international investment products for both the individual and corporate markets. It distributes its products via independent financial advisers. It is part of HBOS group, a FTSE 100 company with total group assets of c. 420 billion.

More information can be found at www.clericalmedical.co.uk

Contact
Katy Howell
0845 408 2031
pressoffice@immediatefuture.co.uk

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