Warp Micro - Hyper Charged Mints® Creating a Buzz" in the Market

The following is a media release/feature pitch for a new consumer product with a unique news angle. Consider a product profile on Warp Energy Mints and how it is giving consumers an innovative alternative to the popular energy-boosting" beverages that are sweeping the nation.

Toronto, ON (PRWEB) April 3, 2005 -- Its a natural, energy boosting alternative to the coffee swilling, caffeine guzzling habits of Canadian consumers -- and it comes in the form of tiny, power-packed energy tablets. Warp Micro - Hyper Charged Mints is an innovative new product that combines the familiar boost of an energy drink with the breath-blasting effects of an intense mint.

"Not only is it a very effective breath freshener, its the first and only natural high energy mint," says Warp Mints Marketing Director, Shaun Park. "You can think of it as the 'Red Bull of the mint category." What sets Warp Energy Mints apart from competing breath mints like Frisk and Excel Mints is that each mint is infused with a formulation of herbal elements: ginseng - for increased endurance; and guarana - for a natural thrust of energy.

Canadian Edge
Warp Mints is the creation of Big Sky Brands Inc., a Toronto-based confectionery manufacturer. The company has developed a grass roots marketing campaign for the product line, securing several exciting promotional partnerships for 2005. Warp Mints will be seen sponsorsing live music events, extreme sports competitions and interactive video game releases.

Canadian retailers are taking notice too. Many of the nations leading grocery and convenience chains have committed to listing Warp Micro in 2005. I think that the Canadian buyers are appreciative of an innovative locally-made product" says Park. Our customers are often telling us that the mint and gum category is solely dominated by American and European brands."

Warp Mints retails for $1.49 and is available nationwide at retailers including Safeway, London Drugs, Macs, Marks Work Wearhouse and Save-On Foods. Warp Micro come in a pocket-sized recyclable tins tin filled with 50 mints. Warp is available in peppermint, cinnamon and a uniquely refreshing lemon-lime green-tea flavour. Warp is also distributed internationally in the United States, England, Australia, Holland, Sweden, Denmark, Germany, Mexico and Japan.

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