Buys Naming Rights to Roman Coliseum Investment will Help Preserve and Renovate Picturesque Structure

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dotPhoto, Inc. today announced that it has purchased the naming rights for the Roman Coliseum. The company's investment will help to preserve and renovate the historic structure.

dotPhoto, Inc. today announced that it has purchased the naming rights for the Roman Coliseum, an ancient entertainment venue in Italy. “The market for digital photography is booming,” said Glenn Paul, President and Co-Founder of dotPhoto, “and we’re giving something back by helping to preserve and renovate this picturesque structure.”

David Alecock, Vice President of Marketing, noted that, “Most of the major stadiums in the United States have been named, and we were inspired by’s offer to rename a town in Oregon. In addition, the Coliseum is one of the most photographed spots on earth, and both dotPhoto and the Coliseum will benefit from the relationship.” dotPhoto plans to upgrade the facility, which has not had a major improvement since the early nineteenth century. now uploads more than one new photo every second of every day, and photos of the Coliseum can be found through dotPhoto’s search engine under various spellings including “coliseum”, “colloseum”, and “colosseum.”

With camera phones outselling digital cameras by four to one, dotPhoto is also pleased to announce that cellular reception has been improved to enable wireless photography inside the historic site. “We are pleased that our customers from around the world can send photos of the Coliseum directly to our secure servers in Sunnyvale, said Joseph Godcharles, dotPhoto CTO and Co-Founder.

Naming rights for the Coliseum will not necessarily confer the company a place in history. “We have basically negotiated signage and a few other rights, but we will not insist that the world refer to the Coliseum as ‘the dotPhoto Coliseum,’” said J.D. Gardner, dotPhoto’s Chief Operating Officer. “We are happy to help preserve and enhance this 2000 year old edifice.”

About dotPhoto, Inc.

Launched in 1999, dotPhoto, Inc., ( is a privately held online photo resource where members share, preserve and profit from their digital photos. dotPhoto offers a variety of products and services ranging from inexpensive photo prints and custom photo gifts to free personal photo Web sites. dotPhoto provides the infrastructure and applications that enable consumers and business users to store their digital images online and view and share them through a variety of devices and distribution methods including cell phones and other wireless devices through its Pictavision application available on many cell phones. Members can also profit from their images by reselling them on dotPhoto’s secure and personalized e-commerce section.

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Glenn Paul
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