First Internet Service to Forecast Sales, Market Share, Pricing: Aimed at Providing Realistic Forecasts in a Timely Fashion

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Businesses must reduce the risk of investing resources in markets based on unrealistic sales forecasts. Market Share Forecaster, from MarketShareCentral, Inc., is the first Internet-based solution offering a practical, time-tested, solution to this problem.

When most businesses stop selling a product, it’s because it is no longer well received by the marketplace. Not so with MarketShareCentral, Inc. of Cary, North Carolina. When the company was ready to release MarketShareCentral version 3.1, their PC-based product for forecasting sales, market share, and pricing, they realized the product was now practical enough for any businessperson to take advantage of it, via the Internet. With the new release’s enhancements being of proprietary concern, an Internet-based approach would also make it difficult to pirate the product, unlike a software package. Finally, the Internet offered more cost-effective worldwide accessibility, allowing for broader price appeal. So the decision was made to convert their PC product into an Internet-based service. To avoid confusion with the PC product, they named the new service, Market Share Forecaster.

In conversion mode, like its PC- based predecessor, Market Share Forecaster’s development was guided by analyzing the marketplace performance of real companies of all sizes. That was coupled with remote and face-to-face user testing. Now Market Share Forecaster is available at http://www.marketshareforecaster.com, as an Internet-based service, assisting companies that sell products and services in the business-to-business marketplace. The company’s testing shows that users of Market Share Forecaster generally familiar with their markets can forecast sales, market share, and pricing in 20 to 30 minutes.

“Increasing competition and shorter product life cycles underscore that businesses must reduce the risk of investing resources in markets based on unrealistic sales forecasts. Market Share Forecaster provides a time-tested, practical solution to this problem. Market Share Forecaster is the market assessment analog of monthly financial statements. Whereas monthly financial statements help businesses to readily understand their financial condition, Market Share Forecaster helps businesses to readily understand their condition in the marketplace,” said Robert Sevio, President of MarketShareCentral, Inc.

Greg Hurt, Director Sales and Marketing, Microspace Communications Corporation, said, “Market Share Forecaster allows you to quickly document your current understanding of a market. Looking at it in this fashion gives you a better picture of market potential and how you compare." Janet Flynt, President, Safety Requirements, Inc., said, "Market Share Forecaster is a very useful tool for making quick and practical program development and marketing resource allocation decisions."

One unique feature of Market Share Forecaster is its ability to forecast a pricing ratio that the forecasting company should employ against its leading competitor to achieve its forecasted sales and market share. Also uniquely, not only does the pricing ratio capability account for pricing required in new/high growth markets, it accounts for pricing required in displacement markets, where to make a sale, a competitor’s product must be displaced. The company is a leader in analyzing markets from the viewpoint of these two basic market types.

Business executives, venture capitalists, product/marketing managers, sales directors, strategic planners, entrepreneurs, market planning consultants, and business school students will use Market Share Forecaster. To find out more about Market Share Forecaster you can go to http://www.marketshareforecaster.com.

About MarketShareCentral, Inc.:

Since 1995 MarketShareCentral, Inc. has provided market analysis software and services to a variety of companies worldwide. The company provides solutions that are focused on enhancing business planning decisions. A key part of the company’s business strategy is to build strategic partnerships with technology companies that can help to deliver first-class Internet-based services to businesses worldwide.

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Robin Lee
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