New Mobile Entertainment Start-up Launches with First Service: Streaming Radio for Moblie Phones

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MSpot Introduces Premium Multi-Media Entertainment to Mobile Phones; Outlines Future of Audio and Video Programming for the Mobile World

MSpot, a pioneer in premium mobile entertainment, emerged from 'stealth mode' today with the official unveiling of the company, and the launch of its first service, MSpot Radio - satellite-quality streaming radio for mobile phones. Founded by mobile industry veterans Daren Tsui and Ed Ho, MSpot will produce, optimize and deliver premium audio and video entertainment content to mobile consumers in the U.S. - a market that currently exceeds 170 million users.

MSpot’s first subscription service, MSpot Radio, is now available on select phones on the Sprint Nationwide PCS Network with 13 live and on-demand music, news, sports, finance, weather and talk channels. MSpot has plans to introduce additional mobile entertainment services in the coming months, including major motion pictures, premium video programming and mobile-exclusive original programming. Through its partnerships with mobile carriers, film studios and the most popular media corporations, MSpot is poised to emerge as the leading provider of premium mobile entertainment services. (Editors note: See today's accompanying MSpot release: "MSpot Delivers Streaming Radio to Sprint" http://www.prweb.com/releases/2005/4/prweb225017.htm)

"Consumers are really just beginning to start looking to their mobile phones for interactive, multi-media entertainment," said Daren Tsui, co-founder and CEO of MSpot. "It's absolutely critical that we make sure that as mainstream consumers begin to investigate what the phone holds beyond voice calls, what they find is of high-quality, compelling and entertaining. That is where MSpot comes in. Our mission is to bring premium entertainment programming - both audio and video - to the mobile consumer."

MSpot is uniquely positioned within a growing segment of companies emerging to produce the mobile content, services and applications that will inspire mainstream consumers to fully utilize the data capabilities of their mobile phones. MSpot optimizes audio and video programming by preparing content for the "small screen" and uses its proprietary buffering and pixelation techniques to deliver the best possible mobile entertainment experience.

MSpot offers film studios, news organizations and media companies the ability to immediately optimize their existing products for the mobile medium and reach millions of consumers. For carriers, MSpot's premium audio and video entertainment offers an easy, risk-free way to expand and differentiate their services and provide the compelling content that will entice more customers to purchase and use data packages.

"Millions of people turn to NPR and its member stations for trusted news and standard setting programs that delight, entertain and inform," said Maria Thomas, Vice President and General Manager, NPR Online. "Working with MSpot, we can give people up to the minute news and the most popular NPR stories of the day, whenever and wherever they want."

About MSpot

MSpot is a mobile media company founded in 2004 to deliver premium entertainment to mobile phones. MSpot aggregates audio and video entertainment from major media corporations to produce mobile-friendly programming, optimizes it for the "small screen," and uses its proprietary buffering and pixelation techniques to deliver the best possible mobile entertainment experience. The company’s first service, MSpot Radio, streams live and on-demand music, news, sports and talk radio directly to mobile phones. MSpot Radio is currently available to Sprint PCS Vision(SM) customers. Future MSpot services will include a range of exclusive, premium audio and video entertainment choices. MSpot is a privately-held company headquartered in Palo Alto, California and on the Web at http://www.mspot.com.

Contact:

Leah Bibbo

Kulesa Public Relations for MSpot

650-340-1982

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