Calling all Fashionistas and Metrosexuals

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Philippine-born Hawaii raised Xisco Poncé, Jr. is being called the male version of Sade.

One of this year’s brightest and most promising shining stars Xisco Poncé Jr. (http://www.xiscoponcejr.com) is taking to the road this late summer for a West Coast Regional 2005 tour promoting his latest album “Suite”.

The Philippine-born Hawaii raised Xisco Poncé, Jr. has been referred to as the male version of Sade. He combines hypnotic dance rhythms, soaring melodies along with his angelic vocals to create a breathtakingly beautiful and haunting musical journey.

On his latest effort Suite, Xisco was joined by an eclectic lineup of legendary musicians including bass player Deon Estus (George Michael and Elton John), guitarist Larry Treadwell (Thomas Dolby), Sammy Tormanen (Transistor), Steve Ferris (Mister Mister) and Valerie Davis (Toni Braxton, Whitney Houston, Earth Wind and Fire) who provides the sultry background vocals. Xisco Poncé, Jr.’s “Suite” is a romantic, bittersweet sound scape that has to be heard to be believed.

In preparation for Xisco’s tour, Los Angeles based Multimediary Entertainment Marketing (http://www.multimediary.com) has been hired to procure promotional partners. Thom King, President of Multimediary, said "I get a ton of records sent to me by every label you can think of and rarely does any one totally blow me away but Xisco’s did”. King added. “We are genuinely excited to be able to work with Xisco Poncé Jr. on his late summer 2005 West Coast Regional Tour.” “It is an excellent compliment to our other tours and events in that it targets a very hard to hit demographic that the rest of our opportunities can't effectively reach.” According to King, "This audience of tastemakers can be reached virtually nowhere else." Based on a recent Multimediary in-house study, the 20-35 tastemaker demographic is projected to spend $195 billion this year and will spend $13 billion on electronics and computer equipment, $38 billion on eating out and $23 billion on clothing.

Xisco Poncé Jr. takes to the road for a 15-City West Coast Regional Club tour scheduled to begin September 2005 extending through the end of October. Appealing to a 20 to 35 metrosexual and fashionista urban dwelling hipster demographic, Xisco’s audience is comprised of tastemakers as well as influencers of peer groups. His tour will be routed through venues which hold 300-750.

Xisco’s tour will be supported by his producer and UE3 records, Uprising Entertainment, Multimediary, the tour promoter as well artist management through aggressive PR, on-air interviews coupled with promotions and contesting, print and radio.

Multimediary was founded by Thom King in late 2001 after leaving Clear Channel. King has worked with Virgin Records, Capital Records, MCA Records, Warner Brothers, Universal Records, Lions Gate Films and several other major and independent record labels and entertainment production companies as well as Honda Motor Company, British Petroleum, Snapple Beverage, Brown Forman, LifeStyles Condoms, Miller Beer, Red Bull and literally dozens of other consumer brands.

Founded in 2001 by Thom King, Multimediary provides Tour Sponsorship Procurement, Corporate Branded Tours, Integrated Marketing, Event Production, Management and Product Placement. Multimediary’s web site can be found http://www.multimediary.com

Founded in 1996 by songwriter/producer Barry Coffing. Uprising Entertainment

(http://uprisingent.com) provides Full Music Services for Film & TV.

Uprising has been responsible for several #1 hit songs, scored films and TV shows and licensed major songs from labels and publishers. Xisco Poncé Jr. is the first artist launched on Uprising Entertainments new UE3 records label. http://www.ue3records.com

For more information contact Joni Mitchell at joni_mitchell@multimediary.com.

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