E! Television Network Shares 500 Year Old Beauty Secret to All

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Ojon Hair Care products were divulged as one of the top 20 Beauty Secrets to celebrity Stars on last night's Hollywood and Divine: Beauty Secrets Revealed on E! Television. A favorite of Demi Moore and Scarlett Johansson, Ojon Hair Care is making waves in Hollywood from the set of The O.C. to the Apothia at Fred Segal and Hollywood's glamour girls can't seem to get enough of the more than 500 year old tradition from the rainforest in Honduras.

Ojon Hair Care products were divulged as one of the top 20 Beauty Secrets to the Stars on last night's Hollywood and Divine: Beauty Secrets Revealed on E! Television. A favorite of Demi Moore and Scarlett Johansson, Ojon Hair Care is making waves in Hollywood from the set of The O.C. to the Apothia at Fred Segal and Hollywood's glamour girls can't seem to get enough of the more than 500 year old tradition from the rainforest in Honduras.

See the E! Video: http://www.ojonhaircare.com/video_e.html

Ojon Hair Care is an updated version of a tradition developed over 500 years ago by the Miskito Indians, known in their native language as the Tawira, or "the people of beautiful hair." The secret to their beautiful hair is said to be a rich palm nut oil extracted from the tropical ojon tree. This unique tree grows only in the rainforest of the Mosquitia region of Central America and the raw ingredient has been incorporated into all of Ojon Hair Care's products.

See the Ojon Short Story Video: http://www.ojonhaircare.com/video.html

Ojon Hair Care Products

Ojon Restorative Hair Treatment is a unique, highly-concentrated and versatile hair rejuvenator containing 100 percent pure Ojon palm nut oil, Ojon Restorative Hair Treatment instantly hydrates and improves the condition of damaged, color-treated or processed hair, without weighing it down. Fortifying, rebuilding and nourishing, it leaves hair extraordinarily shiny, silky and manageable. Ojon is color safe and is ideal for dry, dull, damaged or chemically treated hair.Ojon Restorative Hair Treatment can be scooped from the jar into the palm of your hand and warmed by rubbing it between your hands until it becomes an oil. It should be distributed evenly from scalp to hair ends and left on for 10-20 minutes, or longer. Ojon can be used weekly or as needed. For added shine and conditioning, Ojon Restorative Hair Treatment can be applied directly to towel-dried or styled hair. Retail Price: $55

Ojon Ultra Hydrating Shampoo - A rich, gently cleansing, shampoo ideal for extremely dry or unruly hair, natural or chemically-treated and thin or thick hair. The all-natural plant-based cleansing agents, including coconut and wheat protein, are combined with the hydrating and smoothing benefits of 100 percent pure Ojon palm nut oil, babassu, shea butter and sweet almond protein. Retail Price: $18.00

Ojon Ultra Hydrating Conditioner - A creamy, rich, daily moisturizing conditioner fortified with 100 percent pure Ojon palm nut oil, shea butter, babassu, sweet almond protein, sesame seed, macadamia nut and avocado oils which leave the hair shiny, soft, smooth, silky and manageable. Retail Price: $22.00

New Spring 2005! Ojon Conditioning Shine Serum instantly smoothes hair and repairs damaged ends, while adding a long-lasting, extraordinary shine. Light silicones create smoothing effects when heat styling and frizz-free curls when drying naturally. Plant derived conditioning and detangling agents help combat the effects of humidity, while vitamins A and E nourish and protect. Ojon Conditioning Shine Serum contains 100 percent pure Ojon palm nut oil microspheres, clinically proven to fortify, rebuild and nourish damaged, color-treated or processed hair, for extraordinary shine, softness and manageability. Retail Price: $30.00

New Spring 2005! Ojon Hydrating Styling Cream is a leave-in cream that adds definition, moisture and brilliant shine with unique light-holding ingredients. It reduces breakage caused by thermal styling, UV damage and combing, and helps combat humidity to eliminate frizz. The pH balanced formula helps to prolong hair color and leaves hair soft, smooth, nourished and protected. Retail Price: $30.00

New Spring 2005! Ojon Conditioning Volumizing Foam adds body and control without build up, activating curl and bringing frizz under control while combating the effects of humidity. One hundred percent pure Ojon palm nut oil is blended with other plant-derived conditioners as well as vitamins A and E to nourish and protect. The pH balanced formula helps to prolong hair color, while adding a healthy-looking shine, softness and manageability. Formulated with 100 percent pure Ojon palm nut oil, supported by clinical studies to fortify, rebuild and nourish damaged, colour-treated or processed hair. Retail Price: $22.00

About Ojon Hair Care

A portion of the profits from the sale of Ojon go directly to the Miskito Indian tribes to help preserve their traditional lifestyle, as well as the rainforests of the region.

Ojon Haircare products are available at Mark Garrison Salon, Fred Segal, Nordstrom, http://www.sephora.com, Pure Beauty and fine salons and spas. For more information, consumers may call 1-877-929-9959 or log on to http://www.ojonhaircare.com.

For product samples please contact Constance Marie Wherrity at Pierce Mattie Public Relations, Inc. 212-243-1431, ext. 302 or [email protected] Download the 20 page Ojon brochure packed full of content for the media and consumer (.PDF file format) http://www.ojonhaircare.com/ojon_brochure.pdf

Click here to see how the Miskito Indians have harvested Ojon Palm Nut Oil for more than 500 years! http://www.ojonhaircare.com/video.html

Pierce Mattie Public Relations, Inc.

Constance Marie Wherrity

Brand Advocate

email: [email protected]

phone: 212-243-1431

Pierce Mattie Public Relations Blog: http://www.piercemattie.com/blogs/

Pierce Mattie Website: http://www.piercemattie.com

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