IFA Expo Showcases Cardsmart Card & Gift Franchise April 8-10 At Booth 442 of World’s Top Franchise Expo

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Petter Etholm, President, will meet prospective franchisees at Cardsmart Booth 442 to discuss Cardsmart's successful 50% off greeting card and gift store franchise strategy at the IFA gathering.

Cardsmart® Retail Corporation will showcase its successful everyday half price greeting card and gift store franchise strategy to thousands attending the 2005 International Franchise Association (IFA) Expo April 8-10 at the Washington D.C. Convention Center.

Petter Etholm, President of Cardsmart, will meet prospective franchise operators and discuss why Entrepreneur Magazine has listed Cardsmart in its prestigious “Franchise 500” and in the Top 10 of its New Franchises List.

Cardsmart is exhibiting at Booth 442 at the 14th Annual IFA Expo, the world’s premier franchise exposition showcasing franchises.

Cardsmart markets high quality greeting cards at everyday 50% off prices and has an industry’s best array of value priced gifts that meet consumers’ needs in communities across America.

Etholm said, “Cardsmart’s low start up costs and fees coupled with our marketing, merchandising and management support, gives Cardsmart franchisees what they need to succeed and grow in today’s highly competitive retail environment. Cardsmart’s strategy is right for today’s value conscious shoppers who want the best cards at the best prices.”

Frank Crivello, Senior Vice President, said, “Cardsmart’s unsurpassed selection of 20,000 cards and great gifts position Cardsmart franchisees for success. We provide turn key support for eligible franchisees and put the strength of our entire management team to work for them.”

Frank Feely, Vice President of Franchise Development, added, “Cardsmart’s computer support enables franchisees to have the best customer loyalty program in the industry. Through our ‘Cardsmart Cares’Program, franchisees can also become involved, helpful and respected members of their communities.”

Cardsmart Retail Corporation, headquartered in Pawtucket, Rhode Island, is a national chain of franchised and company-owned stores that offer consumers 50% off every card, every day. Featuring a full-line of 20,000 beautifully designed greeting cards, CardSmart’s value-oriented strategy has developed an expanding base of loyal and appreciative consumers. More information about CardSmart is available at CardSmart’s website, http://www.cardsmart.com.

Contact: Brian Dobson, 203-984,9240, cardsmart@dobsonpr.com

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