The Bane of Consulting Firms: Projects That Go Sideways
April 2005 issue of The Guerrilla Consultant Discusses "Character-Building" Projects and How to Avoid Them
San Francisco, CA (PRWEB) April 5, 2005 -- Every consultant has at least one project horror story, but projects that run aground can usually be avoided using the simple, forward-thinking method described in the April 2005 issue of The Guerrilla Consultant (http://www.guerrillaconsulting.com).
While it may be difficult for consulting project teams to forecast what might go wrong, they should heed the advice of Harvard professor and author, Rosabeth Moss Kanter, who observed that when groups focus on the things that could go wrong-including nuclear war-they also feel stronger because theyve anticipated the worst."
"When Consulting Projects Go Sideways" may be read online at http://www.guerrillaconsulting.com/newsletter/issue6-apr-05.html. Subscriptions are complimentary.
For more information, contact Andrea Harris at (978) 897-1616 (or email pr@minerva-inc.com).
About The Guerrilla Consultant -- a complementary, online newsletter to the book Guerrilla Marketing for Consultants (Wiley, 2005) by Michael W. McLaughlin and Jay Conrad Levinson, The Guerrilla Consultant is dedicated to applying the principles of Guerrilla Marketing to the work and lives of professional consultants. For more information, see http://www.guerrillaconsulting.com.
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