A New Lyra Research Report Finds 'The Year of the Color Laser' Has Finally Arrived: Color Laser Printer Shipments Increased a Dramatic 47 Percent Between 2003 and 2004

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The Hard Copy Observer Spotlight: 2004 Color Laser Printer Market is the first of LyraÂ?s three product-planning reports covering the printer market. The report includes information on how products and prices changed from January through December, current market trends, a review of the competitive landscape, and selected articles from The Hard Copy Observer.

A new report from Lyra Research critically reviews the color laser printer market’s performance in 2004, a year that many industry observers consider to be "the year of the color laser." According to the report, The Hard Copy Observer Spotlight: 2004 Color Laser Printer Market, the industry experienced remarkable unit shipment growth, a dramatic increase in the number of product introductions, and rapid price decreases in 2004. Worldwide color laser printer shipments totaled 1.85 million units in 2004, a 47 percent increase over shipments in 2003.

“A number of trends contributed to the bellwether year that many printer vendors experienced in 2004,” says Ann Priede, managing editor of The Hard Copy Observer, a newsletter published monthly by Lyra Research. (For more information on the Observer, see http://www.lyra.com/lh3m.nsf/Newsletters/HCO.) “These trends include increased usage of in-house color printers for short-run jobs and the growing number of offices that are replacing existing monochrome laser machines with color page printers.”

The Hard Copy Observer Spotlight: 2004 Color Laser Printer Market is the first of Lyra’s three product-planning reports covering the printer market. The report includes information on how products and prices changed from January through December, current market trends, a review of the competitive landscape, and selected articles from The Hard Copy Observer. Written by the Observer’s editors, this report will help product and marketing executives to develop and hone plans for 2005 and beyond. Lyra will also deliver a free Webcast on the rapidly growing color laser market on April 27, 2005, at 2 p.m. EDT. There are two other reports in The Hard Copy Observer Spotlight report series, one on the consumer ink jet market and the other on the desktop monochrome laser printer market. More information on the Webcast and The Hard Copy Observer Spotlight report series can be found at http://www.lyra.com.

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra's portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, and custom consulting.

CONTACT:

Andre Rebelo

Marketing Manager

Lyra Research, Inc.

617-454-2658

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