Author Picks Fight with Harry Potter - and Wins; #2 Bestseller Uses Internet in Clever New Ways to Sell Books

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Internet marketing guru Joe Vitale trumps Da Vinci and chases Harry Potter "up a tree" to be #2 on Amazon and Barnes and Noble; Creates clever Ebay auction to sell 2,000,000 books of "The Attractor Factor"

Everyone said I didn't stand a chance. But look -I'm already #2.

The Texas author of numerous books is using

a wild EBay auction, online allies, and a truckload of bonuses to, as he says, "chase Harry Potter up a tree."

Joe Vitale's latest book "The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) From the Inside Out" (Wiley, $29.95) hit #2 at Amazon and #2 at Barnes and Noble today.

The latest Potter book - still unreleased - is #1.

"I've bumped Trump, and Da Vinci, and I'm going after Potter," announced the author.

His method has been grassroots and inexpensive:

First: He made an offer few could refuse. Go to and you'll see a list of 23 bonuses - "ethical bribes," Vitale calls them - for anyone who buys his book today. This encourages sales in one day. Many people are buying hundreds of copies to support the author.

Second: He has used allies to win the war. Vitale contacted owners of large lists and asked them to do a mailing for him. Most agreed, knowing it would be good publicity for them to be involved in Vitale's one-man underground campaign to sell books.

Third: Friends of his posted a creative auction on EBay to sell two million books in one week. Whether he does it or not will have to be seen. See the listing at

"I'm one guy and a computer going up against a fictional character with a media empire behind him," said Vitale, who also wrote a book on P.T. Barnum and apparently learned a thing or two from the circus showman.

"Everyone said I didn't stand a chance. But look -I'm already #2."

Will he dethrone the Potter king?

Vitale, who is a magician in his spare time, waves his magic wand and says, "Harry Potter oblivio."

"I have more tricks in my Internet bag," says Vitale. "Just watch my e-smoke."

Contact: Stacey Miller

Phone: 781-986-0732 (Eastern)


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