Author Picks Fight with Harry Potter - and Wins; #2 Bestseller Uses Internet in Clever New Ways to Sell Books

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Internet marketing guru Joe Vitale trumps Da Vinci and chases Harry Potter "up a tree" to be #2 on Amazon and Barnes and Noble; Creates clever Ebay auction to sell 2,000,000 books of "The Attractor Factor"

Everyone said I didn't stand a chance. But look -I'm already #2.

The Texas author of numerous books is using

a wild EBay auction, online allies, and a truckload of bonuses to, as he says, "chase Harry Potter up a tree."

Joe Vitale's latest book "The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) From the Inside Out" (Wiley, $29.95) hit #2 at Amazon and #2 at Barnes and Noble today.

The latest Potter book - still unreleased - is #1.

"I've bumped Trump, and Da Vinci, and I'm going after Potter," announced the author.

His method has been grassroots and inexpensive:

First: He made an offer few could refuse. Go to http://www.mrfire.com/factor and you'll see a list of 23 bonuses - "ethical bribes," Vitale calls them - for anyone who buys his book today. This encourages sales in one day. Many people are buying hundreds of copies to support the author.

Second: He has used allies to win the war. Vitale contacted owners of large lists and asked them to do a mailing for him. Most agreed, knowing it would be good publicity for them to be involved in Vitale's one-man underground campaign to sell books.

Third: Friends of his posted a creative auction on EBay to sell two million books in one week. Whether he does it or not will have to be seen. See the listing at http://www.JasonMangrum.com/2MillionCopiesSoldOnEbay/

"I'm one guy and a computer going up against a fictional character with a media empire behind him," said Vitale, who also wrote a book on P.T. Barnum and apparently learned a thing or two from the circus showman.

"Everyone said I didn't stand a chance. But look -I'm already #2."

Will he dethrone the Potter king?

Vitale, who is a magician in his spare time, waves his magic wand and says, "Harry Potter oblivio."

"I have more tricks in my Internet bag," says Vitale. "Just watch my e-smoke."

Contact: Stacey Miller

Phone: 781-986-0732 (Eastern)

Email: staceyjmiller@bookpr.com

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