Author Picks Fight with Harry Potter - and Wins; #2 Bestseller Uses Internet in Clever New Ways to Sell Books
Internet marketing guru Joe Vitale trumps Da Vinci and chases Harry Potter "up a tree" to be #2 on Amazon and Barnes and Noble; Creates clever Ebay auction to sell 2,000,000 books of "The Attractor Factor"
(PRWEB) April 6, 2005 -- The Texas author of numerous books is using
a wild EBay auction, online allies, and a truckload of bonuses to, as he says, "chase Harry Potter up a tree."
Joe Vitale's latest book "The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) From the Inside Out" (Wiley, $29.95) hit #2 at Amazon and #2 at Barnes and Noble today.
The latest Potter book - still unreleased - is #1.
"I've bumped Trump, and Da Vinci, and I'm going after Potter," announced the author.
His method has been grassroots and inexpensive:
First: He made an offer few could refuse. Go to http://www.mrfire.com/factor and you'll see a list of 23 bonuses - "ethical bribes," Vitale calls them - for anyone who buys his book today. This encourages sales in one day. Many people are buying hundreds of copies to support the author.
Second: He has used allies to win the war. Vitale contacted owners of large lists and asked them to do a mailing for him. Most agreed, knowing it would be good publicity for them to be involved in Vitale's one-man underground campaign to sell books.
Third: Friends of his posted a creative auction on EBay to sell two million books in one week. Whether he does it or not will have to be seen. See the listing at http://www.JasonMangrum.com/2MillionCopiesSoldOnEbay/
"I'm one guy and a computer going up against a fictional character with a media empire behind him," said Vitale, who also wrote a book on P.T. Barnum and apparently learned a thing or two from the circus showman.
"Everyone said I didn't stand a chance. But look -I'm already #2."
Will he dethrone the Potter king?
Vitale, who is a magician in his spare time, waves his magic wand and says, "Harry Potter oblivio."
"I have more tricks in my Internet bag," says Vitale. "Just watch my e-smoke."
Contact: Stacey Miller
Phone: 781-986-0732 (Eastern)
Email: staceyjmiller@bookpr.com
# # #
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
