Largest Life Insurance Online Shopping System Now Available

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Financial One provides life insurance quotes online for term and universal life insurance products.

Financial One announced today the launch of its new Web site, http://www.financialone.com, where anyone can get a life insurance quote online. The main feature of the new site is the comprehensive life insurance quote engine, which lists rates from 140 different life insurance companies – a number unmatched by any other major term life insurance quoting system.

The quoting engine utilizes the industry-preferred Compulife(R) database. “We have decided to use the Compulife database for our quotes because of its excellent reputation in the life insurance industry,” said Vice President of Financial One, Richard Karp. “This is the database used internally by thousands of life insurance companies and agents. We've decided to make this same database available to consumers.”

Not limited to term life insurance, the Financial One quote engine offers both Universal Life Term to 100 and Return of Premium insurance quotes. According to Karp, “by offering a selection of these products, as well as annuity and mortgage products, we can provide our clients with comprehensive coverage.”

Financial One's universal life insurance quote system quotes universal life insurance products with no lapse guaranteed to age 100 premiums.

The site was designed and developed by leading life insurance web design and software development firm Insurance Squared. Financial One had a number of products that were best served through a custom Web site, Insurance Squared president Glenn Cooke said. Financial One has also contracted Insurance Squared to provide online marketing services for its new financial Web site.

“We produced custom artwork and design for Financial One and wrote a significant portion of the content,” Cooke added. “This has allowed us to fine-tune the site for maximum lead development through both pay-per-click and organic traffic.”

Richard Karp also noted that Financial One's future plans were “not to leave this a static site. We've started our launch with about 30 financial articles and the largest online life insurance quote system. We'll be following through with a steady stream of articles intended to help educate the public about our business.”

About Financial One:

Financial One is a multi-market national financial firm specializing in life insurance, annuities, and mortgage products. Incorporated in 1997, it is located in Branchburg, N.J. For more information, call 1-800-201-9004.

About Insurance Squared Inc.:

Insurance Squared is a technology firm focusing on offering Web sites and online marketing services to life insurance brokers and agencies. They may be contacted at http://www.insurancesquared.com and toll free at 1-866-662-5433.

Compulife (R) is a registered trademark of Compulife Software, Inc.

Contact:

Richard Karp

800 201-9004

Richard.karp@financialone.com

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