Men Welcome to Apply for RN Positions - Survey Provides Keys to Attracting Men to the Nursing Profession

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A recent survey of 498 men in the nursing profession conducted by the health care division of the Bernard Hodes Group, a leading provider of integrated talent solutions, reveal nursing as a viable career option for men. With only 6% of the U.S. nurse workforce comprised of men, the survey reveals the drivers necessary to encourage this untapped resource to consider a first or second career in nursing to stem the nursing shortage.

Results of a recent survey of 498 men in the nursing profession conducted by the health care division of the Bernard Hodes Group, a leading provider of integrated talent solutions, reveal nursing as a viable career option for men. With only 6% of the U.S. nurse workforce comprised of men, the survey reveals the drivers necessary to encourage this untapped resource to consider a first or second career in nursing to stem the nursing shortage.

Survey results are available online at http://www.hodes.com/MeninNursingSurvey. The survey was conducted by Bernard Hodes Group in association with the California Institute for Nursing and Healthcare, Coalition for Nursing Careers in California, and the American Assembly for Men in Nursing (http://www.aamn.org).

Overwhelmingly, the respondents reported that helping people and the ability to make a meaningful contribution to society are the top rewards of their careers. Most of the men said if they had to do it all over again they would still enter the profession.

“We hope recruiting professionals will take the opinions revealed in the survey to heart, when creating initiatives to encourage both men and women to consider a career in nursing,” said Karen Hart, RN, BSN, senior vice president health care division, Bernard Hodes Group.

The survey revealed the following observations that could prove helpful in developing recruitment plans to attract more men into the nursing profession:

· More knowledgeable career counselors at the high school level.

· In school presentations by men in nursing targeting young males.

· Most men in nursing believe they are dissuaded from becoming nurses.

· The benefits of a career in nursing need to be more clearly articulated to men.

· Customized content needs to be created specifically for men in nursing to use in their recruitment efforts.

About Bernard Hodes Group

As a fully integrated talent solutions provider, Bernard Hodes Group (http://www.hodes.com) offers solutions which often combine multiple service offerings from the company's core competency areas: Recruitment Marketing; Sourcing/Response Management; Hiring Process Re-engineering; and Staffing Technology (see http://www.hodesiQ.com). All solutions are developed and measured within the company's 360 degree process methodology. The company’s Health Care Division is staffed by RNs with clinical, managerial and recruiting experience. In addition, Bernard Hodes Group has health care strategists in many of its offices nationwide. The company is headquartered in New York, with over 80 offices around the globe. Bernard Hodes Group serves thousands of clients in virtually every industry, helping them to attract and retain talented workers in every skill set. Bernard Hodes Group is part of Omnicom Group, Inc., (NYSE – OMC) (http://www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company.

Note to Editors:

Source available to comment on the survey results and their implications for National Nurses Week May 6-12, 2005, this year’s theme: "Nurses: Many Roles, One Profession."

Karen Hart, RN, BSN, senior vice president health care division, Bernard Hodes Group:

Karen’s health care experience includes twelve years in various staff and management clinical positions in New York and California; nine years of health care recruitment experience; and nine years as Executive Director of the National Association for Health Care Recruitment. Karen has contributed articles for many professional journals and is a frequent speaker at national, local and regional health care recruitment events and is the co-author of Hodes’ monthly newsletter for clients, Health Care Matters.

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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Alexandra Bassil
Bernard HODES Group
800-275-3346
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