New Commercial Opportunities for ISPs and Content Owners With Narrowstep's TV Station in a Box

Broadband TV Channels make money - Narrowstep's TV Station in a Box to exhibit at MIP & MILIA, Cannes, 11 - 15 April 2005

(PRWEB) April 8, 2005 -- Narrowstep, the worlds leading creator of Broadband TV channels and 'TV Station in a Box, (TVSIAB) will be exhibiting at MIP & MILIA Stand RSV.20 under the theme 'Broadband Channels Make Money.

Narrowstep works with ISPs and content owners, across many different content types and with a whole variety of successful commercial models.
Using TVSIAB, ISPs like Blueyonder are creating Broadband TV channels to
give customers a reason to use broadband, create new ad revenue streams and significantly differentiate themselves in a very competitive marketplace.

The platform has been adopted by Telewest, one of Europes leading cable companies to deliver a unique five channel service to its customers in the UK through Blueyonder. http://blueyonder.narrowstep.tv

The Narrowstep platform allows content owners to commercialise their content according to their own entrepreneurial requirements. A combination of TV schedules, live coverage and VOD Highlights produce real viewer choice but also the 'sit back and enjoy factor that creates long viewing times; this is the ideal starting point to implement advertising and sponsorship, pay per view, subscription and content sales models such as DVD sales downloads and more.
      
There are currently over 40 Narrowstep channels worldwide and some of the different commercial examples already working in the marketplace follow:

•www.Globalsport.tv -- created to run live PPV UEFA Cup and World Cup football, Nike sponsorship, Inter Milan, Benfica, Barcelona, Volvo PGA Tour and Ryder Cup Golf.
•www.Revs.tv -- sponsor driven, motor sport audience, distribution, Takuma Sato.tv, Jensen Button.tv, Toyota team tv
•www.Sportbox.tv -- content syndication of Sports news
•www.Detonator.tv -- ads + music sales + fan club sales
•www.tv-istreet.com -- broadband TV shopping
•www.thomsontv.com - The UKs biggest holiday company brings the holiday brochures to life on your PC from the comfort of your armchair

Put simply, Narrowsteps TVSIAB platform allows clients to:
•quickly generate audiences across the world
•create a unique regional footprint for each piece of content
•apply the most appropriate commercial model to each piece of content
•track results and watch the transactions come in

Dilip Shukla, Commercial Director for Narrowstep said, "We are now running many different and commercially successful channels and we are attending MIP to inform potential customers how they can do the same."

Come and see us at MIP & MILIA Stand RSV.20

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