NY-Based Hart+Larsson Creates Purple ’05 Targeting Hot Luxury Market

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If you consider yourself one of the growing legion of the luxury-obsessed, the shopping insatiable, a leading-edge fashionista, or youÂ?re just downright curious, you must check out Purple Â?05. A collection of 25 separates, Purple Â?05, created by NY-based Hart+Larsson, is a specialized clothing line targeting impassioned buyers of both mass-market luxury goods and items produced in limited editions.

Hart+Larsson co-founder Hart states, “strangely, in a world where we’re seeing dramatic growth in the luxury market overall, there remains a dearth of unique product. That is, although one can always purchase the latest Murakami-inspired handbag or Chanel clutch, rare is the item that can only be bought by a single individual. It is in direct response to this situation that we created Purple ’05.”

Comprised of men’s dress shirts, flirty women’s tops, sexy short skirts, t-shirts, sweaters, and pants, Purple ’05 is for the those who want clothes that embody both the qualities characteristic of luxury goods and the individual touches typically found only in wares available in smaller runs.

Hart+Larsson co-founder Larsson says, “as evidenced by our latest collection, we possess an absolute belief in the luxury market, however, we do feel that it is ripe for significant change. In fact, Purple ’05, represents, for us, the manifestation of that which the market has been dictating for a little while now.”

To check out Purple ’05, please visit http://www.hartlarsson.com/purple

Hart+Larsson is a creative solutions firm headquartered in New York with a second office in Stockholm. Principals of Hart+Larsson have worked with AMC, AOL, Boeing, Fairchild, Finish Line, Foote Cone & Belding, Fuse, HBO, Life, Mike & Ike, Thomson Media, Wallpaper*, Worth, and others.


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Greg Hart
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