Exton, PA (PRWEB) April 8, 2005
Scala Inc. (http://www.scala.com), the worldÂs leading software platform for digital signage, today announced Jeff Porter, Executive Vice President of Scala Inc., will join Brad Gleeson, President and COO of ActiveLight and Al Jensen, Senior Director of Marketing for Barco in a panel discussion, sponsored by The Strategy Institute. Mr. Porter, et al, widely recognized as industry experts, will be speaking on the State of the Digital Signage Industry: Leading Suppliers Share Insight and Answer Your Questions at the Digital Signage Summit in New York City, scheduled for Tuesday, April 26 at 10:45 AM EDT at Bridgewaters in New York City.
The panel discussion will highlight the issues of an emerging industry and share insider views about the most recent developments and global trends affecting the industry; a must see discussion for companies interested in digital signage networks.
ÂWith the plummeting cost of Plasma and LCD screen technology and the availability of broadband networks the cost of deploying digital signage networks is becoming considerably more attractive as the communication device of choice for Retail, Corporate Communications, Government Networks, Transportation, Healthcare, Education, Hospitality and Entertainment, Financial Services and Banking markets,Â said Mr. Porter. ÂTo communicate your message, to your desired audience, at your desired time, and make real-time changes that fine-tune your effectiveness has been the desire of ad agencies and media companies throughout the industry. Its no longer rocket science to do this cost effectively, both in terms of capital investment and ongoing operational costsÂ
A vital knowledge source of corporate intelligence, the Strategy Institute is an independent Canadian, research-based organization that monitors and communicates changes and trends in business and business strategy. The objective of the Institute is to provide decision-makers with strategic business information and executive education to enhance their business judgment.
About Scala, Inc.
Scala, Inc. (http://www.scala.com) pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, Germany, The Netherlands, Norway and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respected partners in the industry. Companies that are standardizing their digital signage equipment on the Scala InfoChannelÂ® 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, ASDA (Wal*Mart UK), Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannelÂ® solutions, and constitute our sales and support force that extends to every continent but Antarctica.
Richard F. Trask