CEN - The Christian Entertainment Network Launches Innovative New Record Label Reveille Records

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New Christian record label Reveille Records, backed by the Christian Entertainment Network, opens its doors with unique artist-focused strategy and commitment to quality Christian music.

Christian Entertainment Network announces its second rollout for the tens of millions of underrepresented Christians in America with Reveille Records. Reveille Records president, CEO Evan Yeh says "It's really quite simple. We think that the majority of profits generated from the sale of an album should go back to the artist. As a Christian company, it really can't be done any other way." The idea that a record company would give more to artist than it keeps for itself is an exciting, novel concept.

When asked about the sound of the label Yeh offers, "Just because, it's Christian doesn't mean it has to suck. You will not find any recycled bible verses or hymns here. We are going to release great albums from great artists whose work will inspire Christians all over the country rather than guilt them into buying or liking something just because it's about God." Reveille with have no specific genre limitations, but will focus on great songs targeted at a 25+ demographic with an emphasis on males.

Yeh's background includes a decades worth of experience as a musician playing and managing the bay area soul act !Tang and label executive working with Take A Number Records and Ubiquity Recordings. Yeh also brings to the table extensive experience with digital media and ecommerce which will be critical as Reveille takes the lead with technology driven distribution and promotion strategies.

Paul Keaton, president of Christian Entertainment Record says "Evan was a great fit for Reveille records. His background as an artist and the trials and tribulations that goes along with that and his experience on the other side of the desk make the ideal person to lead Reveille Records."

When pressed on who Reveille's first signing would be, Yeh played it close to his vest, "We cannot disclose discussion with artists as they are still underway, but when we release our initial lineup, people are going to be extremely excited."

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Cliff Mains
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