Author Uses Internet to Knock Harry Potter Off His Broom - Joe Vitale's "The Attractor Factor" Hits #1 at Barnes and Noble

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Texas author Joe Vitale cleverly used the Internet to knock the latest Harry Potter book out of the #1 spot on Barnes and Noble. No one in history has ever done this before. Underdog uses real magic to beat fictional magic.

I'm one guy and a computer going up against a fictional character with a media empire behind him

The Texas author of numerous books used a wild EBay auction, online allies, and a truckload of bonuses to, as he says, "chase Harry Potter up a tree."

Joe Vitale's latest book "The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) From the Inside Out" (Wiley, $29.95) hit #1 at Barnes and Noble on the morning of April 6th. The evidence is at

The latest Potter book - still unreleased - had been #1 on all lists for weeks.

"I've bumped Trump, and Da Vinci, and I went after Potter," announced the author.

J. Wiley, the publisher, said the book sold out within 48 hours. They are rushing to reprint the second edition right now.

His method has been grassroots and inexpensive:

First: He made an offer few could refuse. Go to and you'll see a list of 23 bonuses - "ethical bribes," Vitale calls them - for anyone who buys his book today. This encourages sales in one day. Many people are buying hundreds of copies to support the author.

Second: He has used allies to win the war. Vitale contacted owners of large lists and asked them to do a mailing for him. Most agreed, knowing it would be good publicity for them to be involved in Vitale's one-man underground campaign to sell books.

Third: Friends of his posted a creative auction on EBay to sell two million books in one week. Whether he does it or not will have to be seen. See the listing at

"I'm one guy and a computer going up against a fictional character with a media empire behind him," said Vitale, who also wrote a book on P.T. Barnum and apparently learned a thing or two from the circus showman.

"Everyone said I didn't stand a chance. But look -I knocked Potter off his broom."

Vitale, who is a magician in his spare time, waves his magic wand and says, "Harry Potter oblivio."

Contact: Stacey Miller

Phone: 781-986-0732 (Eastern)


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