Brave Soldier Unleashes 'Friction Zone' Advanced Skin Protectant - Anti-Chafing Cream Flying Off Retailers Shelves And Onto Athletes' Skin

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A revolutionary skin protectant has been created to enhance all repetitive movement that occurs between human skin and material of any kind. Especially designed for sporting applications including cycling, running, swimming with a wetsuit on (triathlon) and more.

We are pumped that retailers like Helen's are having immediate success with Friction Zone

Brave Soldier, the leading creator of advanced skin products for "Athletes Who Refuse To Set Limits" has introduced Friction Zone, a revolutionary anti-chafing skin protectant, to the performance sports market.

Designed to eliminate chafing caused by repetitive motion in sports including cycling, running, triathlon, motocross and more, Friction Zone is the latest in a long line of high-performance skin care products from Brave Soldier.

"For years we've felt that we could create a better friction reducer than what was on the market," states Jeffrey Neal, Co-Founder of Brave Soldier. "We took our time to ensure that we had a world-class protectant to work in all aspects of performance sports, from eliminating saddle discomfort for cyclists to creating a high-performance foot/shoe interface for marathoners. The list of potential users for this product is huge, and we are learning of new applications for Friction Zone every day."

Applying Friction Zone to any area that is exposed to friction creates a unique slippery surface between the skin and the apparel, resulting in an immense increase in comfort and performance. Designed to be applied directly to the skin in the chamois area of cycling shorts, in the shoulder and neck area of wetsuits, and on the feet of distance runners, the ointment easily washes away with soap and water after the rigors of training and competition are over.

"Last year I tested Friction Zone when I raced the Transalps (eight days/600 kilometers), Transrockies (eight days/600 kilometers) and the World 24 hour Solo Championships all within a six week period," states Cristina Begy, former 24 Hour World Mountain Bike Champion. "I used Friction Zone every day and could not have survived without it. I've used other products and they just don't stay on your skin as long. And I know it shouldn't matter when you're riding for eight days or twenty-four hours, but being a girl, the extra bonus is that Friction Zone actually smells really nice!"

Top-tier Southern California retailer Helen's Cycles in Santa Monica initially ordered ten tubes of Friction Zone, sold out in a day, ordered ten more the next day, sold out again, and ordered even more to keep their discerning customers supplied. "We are pumped that retailers like Helen's are having immediate success with Friction Zone," continues Neal. "It seems that the more people that try it, the more people that buy it, and no sales tool is better than word of mouth."

Try a sample of Friction Zone yourself at the Brave Soldier booth at the Sea Otter Classic, April 14-17 at Laguna Seca Raceway in Monterey, California and experience a new level of comfort, performance and speed, courtesy of Brave Soldier high-performance skin care products.

About Brave Soldier:

Be Brave. Brave Soldier was founded in 1998 when Dr. Ezra Kest, an avid adventure-athlete and dermatologist hooked up with his mountain biking friend Jeffrey Neal to create natural ingredient based skin healing products. Brave Soldier products include Anitbacterial Healing Ointment, advanced Shaving Creams, rejuvenating Moisturizers and more, and are available at leading bicycle and sporting goods retailers as well as Barneys New York, The Studio at Fred Segal, Sephora, Nordstrom and other quality skin care boutiques across America.

About Chunky Flyrite Enterprises:

Chunky Flyrite was founded in 2000 by bicycle industry veteran Steve Boehmke. After providing Product Development, Marketing, Race Program Management and Public Relations services for industry leaders Shimano and RockShox for over ten years, Boehmke started Chunky Flyrite, who's first client was Giant Bicycles.

Current Chunky Flyrite clients include Maverick Bicycles, Trixter Indoor Cycles, Inno Advanced Car Racks, GU Sports, SQ-Lab Ergonomic Bicycle Components and Brave Soldier Athletic Skincare.

Chunky Flyrite Enterprises

Steve Boehmke


phone: 714.633.9955

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