Grow Your Business with Postcards

Expert Offers Tips as Part of National Postcard Week (May 1 --7)

ALBANY, NY (PRWEB) April 12, 2005 -- For small business owners and entrepreneurs, finding good, low-cost marketing tactics is difficult. But according to Shannon Cherry, APR, postcards are the answer to a budget-wise publicity seeker.

One of the best marketing strategies a business or organization can use is postcards. Theyre a fast, cheap and effective. Who doesnt look at a postcard thats sent to them?" says Cherry, president of Cherry Communications (www.cherrycommunications.com), which helps businesses and nonprofit organizations to be heard through marketing communications.

In honor of National Postcard Week -- the first week in May, Cherry offers the following ways to use postcards in marketing efforts:
1)   Thank you notes
2)   A follow-up offer or service
3)   Gift certificates or coupons
4)   Announce a new project or completed work
5)   Secret sales and pre-sales for preferred customers
6)   Introduce products or services
7)   Reminders
8)   Just staying in touch
9)   Recognition
10)   Invitations to an event

Cherry reminds people not to try to jam pack too much information in your postcards. Simple and brief is best, she says. And dont forget that the address side of a postcard is valuable real estate, too. Put a message on that side as well for greater impact."

Cherry Communications offers a free bi-weekly ezine, Be Heard!, which contains marketing articles and advice and a media profile with detailed contact information. By signing up at http://www.cherrycommunications.com/FreeReport.htm, subscribers will also receive the free report: Get Set For Success: Creative Low-Cost Marketing Tactics for You to Be Heard!

For more information, contact Shannon Cherry at 518.248.6592 or shannon@cherrycommunications.com.

About Cherry Communications (www.cherrycommunications.com)
Founded in 2004 by Shannon Cherry, APR, Cherry Communications is a strategic marketing e-firm that helps business owners and entrepreneurs who are struggling to get more customers by launching successful communications programs. A former TV and newspaper journalist, Shannon Cherry is a has aggressively designed and developed dozens of innovative public relations strategies through various press conferences, trade shows, and news releases. Shannon earned accreditation in public relations from PRSA in 1995. She received her bachelor's degree in communications from SUNY Geneseo and a MA in Communications Administration from the University of Memphis. She is also the co-author of the Book, Be Your Own great & Powerful, and has spoken on public relations and marketing issues and strategies worldwide. For more information, contact Shannon Cherry at 518-286-9741 or email: info@cherrycommunications.com.

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