Great Outdoor the Free Online Resource for Top Outdoor Advertising Companies Viacom, Lamar Outdoor and JC Decaux, Launches MyPlan

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Online research and education tool for Out-of-Home Advertising - N. Lauderdale, FL - April 1st, 2005 - Great Outdoor - launched the re-design of its outdoor advertising website April 1st, featuring a streamlined version of its outdoor advertising search engine and the addition of My Plan, a private user interface that further simplifies the search for out-of-home media.

The website's new look and increased functionality links a growing number of media vendors, including the top outdoor media giants Viacom, Lamar Outdoor, JC Decaux, with media buyers and planners. Large brand companies, buying services and small, mid and large-sized advertising agencies, may use the network at no cost.

The latest version of the Great Outdoor attempts to make it even easier for direct business owners, marketing directors, and brand managers to learn more about the options offered in the outdoor industry. Vendors login to My Network and upload their products, services and markets, while buyers login to My Plan and search. The site also features valuable marketing resources such as a media measurement calculator, feature articles and other tools.

"This is a wonderful tool for planners and buyers, particularly the new generation that does everything via the web. It will be nice to be able to access all types of out-of-home media companies from one site," said Fairway Outdoor Sales and Marketing Director Maria Suarez.

My Plan is revolutionizing the way buyers and vendors do business. It optimizes the search function by making it interactive with a free "request for proposal" feature for registered media buyers that reduces lead time and manpower. My Plan allows buyers to search for vendors, markets and services, save to a private plan page and then compare the information and submit a request for proposal directly to the vendor.

According to Tracey Blaine of Zenith Media, "By registering for My Plan I was able to find the information I needed very quickly! I look forward to using it more often."

In 2004 the out-of-home segment of the advertising industry saw total ad spending nearing 5.5 million dollars. With the advent of digital media like streaming video in taxi cabs, large plasma screens at ball parks and cinemas, and attention grabbing in-store networks, buyer confidence in outdoor media is on the upswing.

The Great Outdoor takes advantage of this growth by providing a forum for buyers and vendors to do business in a setting dedicated to the Outdoor Media Industry. "Our mission is simple," said company co-founders Jason and Robert Shockey, "to bring more attention to the dynamic products and applications that outdoor media has to offer and to make outdoor media accessible."

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Robert Shockey
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