Spirituality Goes Chic: Chopard embraces OM

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Chopard unveils the Diamond OM Pendant at their Madison Avenue Boutique and at the Masters of Indian Cinema Film Festival.

Chopard, world-renowned jewelers and watchmakers, has collaborated for the first time with luxury goods retailers, Mandala Ltd., to introduce a numbered series of limited edition Diamond OM Pendants, bringing the celestial together with sophistication and glamour.

The Chopard Diamond OM Pendant will debut in New York City at the Masters of Indian Cinema Film Festival. The Chopard Boutique on Madison Avenue will also showcase this first time collector’s item by appointment only, allowing customers to reserve the limited edition number of their choice, subject to availability.

Drawing on the significance of the number nine in South Asian culture, only 999 of the two versions of the Diamond OM Pendants will be produced.

A portion of the proceeds from each sale will be donated to various charities in India with the primary focus on funding the provision of water to villages. Support will also be given to relief efforts following natural disasters, such as the flooding caused by the annual monsoon rains and the devastating tsunami last December.

Inspired by the spiritualism in South Asia, Chopard and Mandala Ltd. crafted the limited series around the symbol of OM, the center of Hindu and Buddhist religions. OM is the universal symbol of peace, life, knowledge, power and strength, representing a sound which encompasses the past, present and future.

Chopard’s limited edition pendants feature a diamond studded OM symbol suspended between two pieces of sapphire crystal. The pendant is available in two versions. One boasts a diamond bezel surrounding the OM symbol, while the other displays a polished bezel. Both versions will be available in18-karat white and yellow gold.

The Chopard logo is engraved on the rim of the pendant’s circle. The limited edition number also appears on each piece, in the form of 001/999. Along with each pendant comes a certificate of authenticity.

For additional information please call the Chopard Boutique at 212.218.7222, located on 725 Madison Ave., New York. Or visit http://www.mandalanv.com

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Mira Zivkovich
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