Free Special Report Helps Entrepreneurs and Consultants To Market Themselves Effectively

Be the Big Fish" provides the top three no-cost publicity strategies for small business

Albany, NY (PRWEB) April 19, 2005 -- Publicity is a unique skill -- one that everyone has to develop, whether looking for a job or publicizing an event or organization. Whatever the reason, a case needs to be made. A voice needs to be heard. Others need to understand a particular point of view.

Yet, many worthwhile causes and small businesses have failed because they were not able to broadcast their message effectively -- or because their competitors were better at it.

To help business managers, entrepreneurs, consultants and nonprofit leaders avoid common mistakes, Cherry Communications is offering a free special report Be the Big Fish: Three no-cost publicity tactics to help you be heard." The 28-page report is free to anyone by going to www.cherrycommunications.com/FreeReport.htm and signing up for Be Heard!, Cherry Communications free bi-weekly ezine.

Most new businesses fail within three years -- and its often due to the fact that many business owners think that simply hanging up an OPEN sign and placing an ad in the yellow pages will attract customers. What it takes is a marketing strategy thats effective -- and in the case of many small business owners -- on a limited budget," says Shannon Cherry, president of Cherry Communications. Thats where this special report comes in. Its packed with proven techniques that Ive used as a PR pro for years. Tactics that will get you heard in the news and by potential clients and customers."

The Be the Big Fish" special report includes the top three cost-effective publicity techniques, as well several bonuses including a sample press release and tips for distribution.

The free report and Be Heard! ezine is written by the leadership of Cherry Communications: Shannon and Matt Cherry. A former TV and newspaper journalist, Shannon Cherry, APR, MA is accredited in public relations and has worked in the PR, marketing and fundraising field for more than 15 years. She received her bachelor's degree in communications from SUNY Geneseo and a MA in Communications Administration for the University of Memphis. Matt Cherry, a public relations and strategic planning expert for more than 12 years, has appeared on more than 50 radio and TV shows around the world and has spoken to more than 100 meetings and conferences in 10 different countries. A graduate of University College London, he has written nearly 100 published articles, and his work has been translated into 12 different languages.

Based in the Capital Region of NY, Cherry Communications is a strategic communications firm that works with small businesses, entrepreneurs and nonprofits all over the country to develop results-oriented marketing and public relations programs. For more information, contact Shannon Cherry at 518-248-6592 or email: shannon@cherrycommunications.com.

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