As Mortgage Companies Stumble - Equaloan Delivers Cheapest Rates in New Jersey

Promise of lowest rates and fees in mortgage industry, steers customers in the right direction.

Princeton, NJ (PRWEB) April 13, 2005 -- Richard Nacht has much to smile about. Looks like the founder and CEO of Equaloan Mortgage Services has found the right formula for long-term success in the mortgage business.

At the helm of his third mortgage venture, Richard has achieved what few lenders have accomplished in the consumer finance industry- staying power. As the interest rate roller coaster comes to a stop, fly-by-night lenders and amateur brokers are closing their doors daily. The end of the refinance bonanza is driving dozens of smaller companies out of business, leaving the job to the industry pros.

Now that the dust has finally settled, Richard Nacht is back in the saddle with a strategy that guarantees lucrative results. He has just announced that Equaloan, his latest endeavor will deliver the lowest mortgage interest rates in New Jersey and Michigan. At a time when competitors are touting low rates disguised by higher fees, Equaloan lays all of its cards on the table. I provide a great product for a rock-bottom price" explains Nacht who believes that exceeding customer expectations with a professional attitude and fair pricing will turn consumers into customers for life".

Nacht warns consumers that it is easy to be misled by the promise of a low mortgage interest rate. Often the rate is low, but if you dig a bit deeper, you find that the lender has billed you miscellaneous processing and administrative fees, costing you more over the life of the loan". Equaloans Good Faith Estimate is free of junk fees (charges lenders impose to raise profit margins) and one can be sure that the rate is as low as it gets. Nacht urges rate shoppers to compare offers even though he admits that the research can be a daunting experience.

So far the strategy to promise and deliver the most competitive mortgage interest rates in New Jersey and Michigan seems to be paying off. The company has received much consumer attention and while competitors complain about uncommitted rate shoppers, Equaloan is quietly gearing up for expansion. Licenses are expected to be
approved for the states of Pennsylvania, Florida and North Carolina within six to eight weeks and the strategy for all regions will remain the same- lowest mortgage interest rates, no junk fees and professional service.

About Equaloan
Starting operations in 2005 by mortgage industry veteran Richard Nacht, Equaloan is currently one of the fastest growing, privately held mortgage company in New Jersey. With over twenty years of success in the consumer finance business, Nacht has expertly engineered the growth strategies of two previous mortgage operations. With its diverse product offering and attractive pricing Equaloan is poised to capture substantial market share as the most competitive direct lender on the East Coast.

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