Mrs Baird's Introduces Sugar Free Hotdog and Hamburger Buns

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Mrs Baird's introduces a first of its kind product sugar free hot dog and hamburger buns. These white bread buns contain no sugar and added calcium.

Mrs Baird's Bakeries today announces the launch of a first-of-its-kind new product in the region, Health Essentials Sugar Free Hamburger and Hot Dog Buns. Recognizing that choices are a growing and important part of today's lifestyle and diets, Mrs Baird's is leading the way by offering a special white bun recipe without sugar and with added calcium. The new product follows the successful introduction of Mrs Baird’s Sugar Free 100% Whole Wheat bread in 2003, which is also under Mrs Baird’s new line of Health Essentials.

“Over 18.2 million people in the United States, approximately 6.3 percent of the population, have diabetes. Beyond that, the rise of special diets has included a greater attention towards watching sugar in the diet,” said Dan Larson, Marketing Director. “These new sugar free buns are a great option for families and kids who like traditional soft, white hamburger and hot dog buns, now without added sugar. Our new sugar free buns are also a good source of calcium. It's about enjoying balance, nutrition and taste, while keeping true to a Mrs Baird's backyard cookout favorite,” added Larson.

“Mrs Baird's has always been a leader and innovator in the baking industry,” said Larson. “The company also offers a full range of whole grain breads. Whole grains have gained considerable attention as a key recommendation within the Dietary Guidelines for Americans 2005, recently released by the U.S. government. We're well positioned to address changing nutritional needs and tastes, while reinforcing the dietary values of our core white segment, given its continuing popularity within the overall category,” says Larson. “Fortified white bread and buns have always been an important part of many people's diets and can play a role in providing nutrients such as Iron and B vitamins including Thiamin, Riboflavin, Niacin and Folic Acid.”

The eight count hot dog and eight count four-inch hamburger buns are debuting in stores across Texas and the surrounding states this month. Support for the introduction includes engaging in-store displays and sampling events, including Mrs Baird's Ultimate Smoker and Grill traveling throughout the area. More information about Mrs Baird’s full line of products can be found on the Mrs Baird's Website at http://www.MrsBairds.com.

Mrs Baird's Bread is a subsidiary of Bimbo Bakeries USA. Bimbo Bakeries USA operates 14 bakeries and distributes top brands such as Mrs Baird's, Oroweat, Thomas', Entenmann's, Tia Rosa, Bimbo and Marinela. They serve approximately 3,000 sales routes and have approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico's Grupo Bimbo, one of the world's largest baking companies with over 74,000 associates and operations in 14 countries throughout the Americas and Europe. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBOA.

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