Product Ventures Redesigns Oreck® Rinse-A-Matic Steemer Ultra® --- Floor Care Machine Sells Out During First QVC Showing

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Product Ventures Ltd, a leading packaging and product design & development agency has redesigned the Oreck Rinse-A-Matic Steemer head to improve the consumer experience while presenting a modern, sleek aesthetic.

Product Ventures Ltd, a leading packaging and product design & development agency has redesigned the Oreck Rinse-A-Matic Steemer head to improve the consumer experience while presenting a modern, sleek aesthetic. By focusing on achieving a contemporary design that will stand the test of time, Product Ventures was able to cleverly incorporate various functional components into an elegant new look for the Oreck brand.

“The Steemer head is the business end of the machine,” stated Javier Verdura, VP of design at Product Ventures. “Instead of trying to hide the functional features of the machine head, we used them to delineate unique sculptural elements, resulting in a visually-intriguing design.”

Undaunted by what some might perceive as design constraints, such as an inflexible cleaning-width requirement and a complex molding process challenge, the Product Ventures’ team produced a complementary design for the previously-designed Steemer body. Key user-friendly features of the Steemer head include the new angled shape and see-through cleaning funnel. The angled shape enables end-users to clean hard-to-reach areas with low profiles, like under furniture or cabinets. The cleaning funnel features a transparent plastic viewing window, providing users with a sense of cleaning satisfaction as they watch the Oreck Steemer extract dirt from their carpet.

Verdura led the Product Ventures design team, which also included Matt Prancuk and Dan Sterling.

About the Oreck Rinse-a-Matic Steemer Ultra

The new and improved Oreck Rinse-A-Matic Steemer Ultra is one of the best floor care machines to scrub, rinse and dry kitchen floors and shampoo, rinse and dry carpets. At the touch of a button, the double-helix, deep-cleaning brushes wash, lift, groom and extract stains, sticky residue and grime that even the best vacuum cleaners are simply not designed to remove. The Steemer head itself, allows the user to see inside the machine’s capabilities and watch as this process is completed, leaving floors sparkling. As testament to the product appealing to a specific consumer need, the Steemer’s first appearance on the QVC home shopping channel resulted in a sold out show. The Steemer is available at over 500 Oreck Clean Home™ Centers coast to coast, at http://www.Oreck.com or at 800-989-3535. For the nearest Oreck Clean Home Center, visit http://www.oreckstore.com.

About Product Ventures

Product Ventures Ltd. (http://www.productventures.com) …the best kept secret behind the best known brands.SM We are product and packaging architects, creating innovations for marketplace success. Product Ventures has the right tools, talent, attitude and atmosphere to consistently deliver solutions that fulfill both consumer and business needs. Our commitment to excellence has earned us lasting relationships with the world’s leading companies and their most important brands.

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Natasha Lopoukhine
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