Hot Banana On Demand Now Available

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Hot Banana Software Inc., a leading North American Web Content Management Suite (CMS) company, has today announced that it will be launching Hot Banana On Demand, a Software-as-a-Service (SaaS) pricing model. The Hot Banana On Demand or SaaS model offers significant benefits for companies of all sizes looking to reduce overhead, increase competitiveness and focus on core competencies. - On Demand Model Key to Hot Banana’s Momentum, as company positions itself for greater market share

Hot Banana Software Inc., a leading North American Web Content Management Suite (CMS) company, has today announced that it will be launching Hot Banana On Demand, a Software-as-a-Service pricing model. The announcement was made from the Hot Banana booth at the Gilbane Content Management Conference, April 11-13, 2005 in San Francisco, at Booth #130.

The Hot Banana On Demand or Software-as-a-Service (SaaS) model offers significant benefits for companies of all sizes looking to reduce overhead, increase competitiveness and focus on core competencies. The key advantages of using the Hot Banana On Demand Web Content Management Suite (CMS), are accelerated implementation timelines, and faster ROI, lower up front costs, predictable ongoing expenses, reduced IT overhead and ease of installation, updates and maintenance. Hot Banana is actively positioning itself to capture a share of the global application hosting market that is projected to have an annual growth rate of 26% from $2.1 billion in 2002 to $8.1 billion by 2007 (source IDC).

Historically, on demand applications have been perceived to be difficult to integrate with other applications, have limited customization options and have security risks. Hot Banana On Demand addresses all these concerns with unprecedented flexibility, convenience, and performance with a large selection of features and options, available to those companies who have more complex needs. The Hot Banana Hosting Center for example, the key to SaaS delivery, provides a security rich architecture, and state of the art infrastructure, as well as hosting expertise, monitoring, and administrative options.

“We can now give clients a new way to implement a Web Content Management Suite loaded with Internet marketing capabilities, without the traditional barriers of costly upfront costs and lengthy deployment times,” say Krista Lariviere, President, Hot Banana Software Inc. “Our Hot Banana Web CMS and our full set of integrated marketing modules, including WebTrends 7 analytics, are available in either the licensed or hosted, on demand, SaaS delivery models, giving buyers the flexibility to select the approach that best meets their needs.”

Hot Banana has the following pricing models for the three versions of the Hot Banana Web Content Management Suite - Small Business, Mid-Market, and Enterprise, depending upon the number of seats;

Hot Banana On Demand – for clients who want the convenience of rapid deployment of Software as a Service, and the lower monthly costs associated with the pay-as-you-go model.

Hot Banana Licensed – for clients who prefer a perpetual license, who want to own, install and run the software themselves in their own data centre, or choose a dedicated hosting installation at the Hot Banana Hosting Center.

“We expect clients to turn to more on demand solutions, particularly in the mid-market sector,” added Krista. “Hot Banana is growing in value as more services and modules are added, providing businesses with a low cost, no risk Web CMS solution. We’re committed to pushing the envelope of traditional Web CMS, by delivering successful full-featured software solutions, with fast ROI and tangible value.”

With the increasing trend to outsourcing software, companies are realizing the need to implement Web CMS solutions quickly and cost effectively. More and more customers are choosing Hot Banana because it provides all the critical functionality and marketing modules needed to conquer the complexity of managing content and conducting Internet marketing campaigns. The reduced cost and ease of implementation of the on demand model now bring this product functionality to a far broader range of companies.

Hot Banana is essentially a no risk proposition. The new pricing model is designed to accelerate the market adoption and growth of Hot Banana. The on demand pricing model is complimentary to the existing Hot Banana software licensing model, and allows clients to choose which method of paying for a Web CMS is best for their business.

About Hot Banana Software Inc.

The Hot Banana Web Content Management Suite powers Web sites for more than 171 companies worldwide. With the end-to-end integration of Web content management, Internet marketing, search engine optimization - SEO, and Web analytics modules, forward-thinking organizations can deliver customer-focused marketing at lower cost, faster and with improved results. Hot Banana can be purchased as licensed software, or as Hot Banana On Demand, a Software as a Service, SaaS version.

Hot Banana provides a complete marketing platform from which to power the “Web First” Internet marketing process - from SEO to Web analytics, to workflow, to easy non-technical content change and marketing campaign execution. This makes the Hot Banana Web Content Management Suite an ideal solution for online branding, communications, lead generation & conversion, PR, and event marketing. Clients include Algoma Steel, Ansell Healthcare Europe, World Vision, Beaver Vending, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc. is profitable and privately held.

For more information, call 1 866-296-1803, or visit http://www.hotbanana.com.

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Press Contact for Hot Banana:

David Terry, Director of Marketing,

Hot Banana Software, Inc.

david@hotbanana.com

(705) 792-3880 x222

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David Terry