Estco Medical Launches Web-Based "Perpetual Community" for Key Opinion Leaders within Pharma and Medical Device Industries

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Estco Medical released today its newest online software application, Medigent® Thought Leader, serving pharmaceutical and medical device product managers by gathering key opinion leaders in a central online location that focuses on a specific brand.

Estco Medical released today its newest online software application, Medigent® Thought Leader, serving pharmaceutical and medical device product managers by gathering key opinion leaders in a central online location that focuses on a specific brand. For physicians, who increasingly rely on the web as a principal information resource, Medigent Thought Leader offers an easy to use, collaborative environment for obtaining interactive product data and clinical education. Medigent Thought Leader is the latest addition to Estco’s Medigent software suite, which enables life science companies to launch and manage online marketing initiatives.

"Managing relationships and building credibility with key opinion leaders are the driving forces behind Medigent Thought Leader, which will keep physicians engaged and increase their productivity," said John Estafanous, President of Estco Medical. "Medigent Thought Leader allows product managers to rapidly launch effective online communities that will appeal to physicians and ultimately increase their loyalty."

Using Medigent Thought Leader, influential key decision makers join brand-focused online communities to obtain product education, articles, meeting information, speaker materials, video and interactive libraries, best practices forums, newsletters and FAQs. Members of Medigent Thought Leader are recruited either internally among existing customers or through Estco’s panel of more than 12,000 cooperating physicians.

For product and brand managers, Medigent Thought Leader is a robust marketing and educational tool designed to support specific conferences, or serve as an ongoing resource for thought leaders throughout the lifecycle of a brand. Among a range of administrator tools, the software allows managers to measure usage, track program success, and enables multiple brand managers to moderate and track group members. A flexible application that can be rapidly launched, Medigent Thought Leader-powered communities offer a level of efficiency that will improve communication channels with thought leaders, thus, achieving a higher level of physician advocacy.

"Medigent Thought Leader increases global acceptance of brands because it allows the site administrators to furnish fresh facts and feedback at all times into the pool of information on a product," said Estafanous. "In essence, it extends face-to-face meetings and can prolong valuable discussions in a centralized location."

For more information, fact sheets and a demonstration of Medigent Thought Leader, visit http://www.estcomedical.com/thoughtleader/.

About Estco Medical

Founded in Bethesda, MD in 1999, Estco Medical is the creator of the web-based Medigent® software suite, which aids pharmaceutical, medical device, biotech and other life science companies in launching and managing online marketing initiatives. GE Healthcare, Medtronic, Aspect Medical Systems, the Cleveland Clinic, and leading pharmaceutical and medical device manufacturers are among the life science companies using the Medigent software suite to better communicate, educate and validate processes through every part of a product marketing life cycle. The Medigent software suite includes components for content management, media and investor relations, product and clinical education, community development and outcomes and market research studies. For more information, visit http://www.estcomedical.com or call 301-657-9332.

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John Estafanous
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