New Brother, HP, and Oki Data Mono Laser Printers Fuel 15% Growth in 2004 Shipments: Desktop Monochrome Laser Market Grows as Major Vendors Refresh Their Lines

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"2004 Desktop Monochrome Laser Printer Market" is the second report in LyraÂ?s "Hard Copy Observer Spotlight" report series. These product-planning reports includes information on how products and prices changed from January through December, current market trends, a review of the competitive landscape, and selected articles from The Hard Copy Observer.

Looking to capitalize on the monochrome laser printer market’s recent growth, Brother, HP, and Oki Data led the charge in new monochrome printer introductions in 2004. A new report from Lyra Research, "The Hard Copy Observer Spotlight: 2004 Desktop Monochrome Laser Printer Market," estimates that worldwide desktop monochrome laser printer shipments grew a dramatic 15 percent to 14.1 million units in 2004, led by 22 percent growth in the personal segment.

“An abundance of new monochrome laser printers introduced in 2004 coupled with aggressively lower prices and more robust feature sets drove the market’s growth in 2004,” says Ann Priede, managing editor of The Hard Copy Observer, a monthly newsletter published by Lyra Research. (For more information on the Observer, see http://www.lyra.com/lh3m.nsf/Newsletters/HCO.) “Now, customers are using their personal monochrome laser printers for more applications and are relying less on more expensive workgroup and departmental devices.”

About the Report Series

"The Hard Copy Observer Spotlight: 2004 Desktop Monochrome Laser Printer Market" is part of Lyra's "Hard Copy Observer Spotlight" report series. These product-planning reports combine all of the year’s events in the desktop monochrome laser, color laser, and ink jet markets into three convenient, easy-to-use resources. Each report includes information on how products and prices changed from January through December, current market trends, a review of the competitive landscape, and selected articles from The Hard Copy Observer. Written by the Observer's editors, these reports were designed to help product and marketing executives develop and hone plans for 2005 and beyond. More information on The Hard Copy Observer Spotlight report series can be found at http://www.lyra.com.

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra's portfolio of services includes leading industry newsletters, special market reports, webcasts, advisory services, conferences, and custom consulting.

Contact:

Andre Rebelo

Marketing Manager

Lyra Research, Inc.

617-454-2658

arebelo@lyra.com

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Andre Rebelo