Scala and Hughes Network Systems to Create "The Wow Factor"

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Scala, the world's leading supplier of software applications for digital signage, and Hughes Network Systems, have joined forces to create a visually stunning registration entrance for The In-Store Show, due to be held at Earls Court between the 14th-16th June.

Scala and Hughes have joined forces to create a visually stunning registration entrance for The In-Store Show, due to be held at Earls Court between the 14th-16th June.

Scala is the world’s leading supplier of software applications for digital signage and will be using the registration area as a showcase to promote some of the solutions it has created for clients like Pepsi, Burger King and T-Mobile, as well as providing innovative signage for the registration process.

Mike Fabian, Vice President, EMEA at Scala, is enthusiastic about the involvement of Scala at The In-Store Show: “This sponsorship deal enables us to create a ‘wow’ factor at the entrance of the show, and gets our work in front of every visitor that attends. It’s an exciting project and we’ll be harnessing the skills of our other partners to create a quite unique environment at The In-Store Show.”

Hughes will be partnering with Scala in the project and also sharing a stand at the show to showcase their broadcast capabilities. Hughes is the leading supplier of broadband satellite network solutions working for clients such as Tesco and Asda.

Jon Hughes, Event Director of The In-Store Show, is delighted with the sponsorship agreement: “ It’s great to have major companies co-operating with us to this level. The impact that the Scala Hughes team is going to have on the registration area will be incredible - there couldn’t be a more fitting way to enter The In-Store Show.”

The In-Store Show is run with the support of founding partner POPAI (Point of Purchase Advertising International), NAS (National Association of Shopfitters) and SDEA (Shop and Display Equipment Association).

Running alongside the exhibition is the popular conference stream. Featuring industry-renowned speakers, the conference sessions cover the very hottest topics affecting the industry today. The conference programme will be released at http://www.instoreshow.co.uk on April 8th.

To date, the exhibitor list is as follows:

280 Standex Division; 3 Way Displays; 360 Degrees; 4 Sight; ADM UK; Admiral Display; Advance Lighting; AE Hadley; Airoamer; Alplas Ltd; Annequin; Artefact; Artillus Illuminated Solutions; Ascot Systems; Asia Paperbags; Atomic MK/Easyriser; B Brown; Bentley's Shopfittings; B-Loony Ltd; Blue Studio; B-Print & Display; Burex; C3 Imaging; CDC; Cestrian; Chequers Transport; China Displays; CJ Services UK Ltd; Corniche; Coutts Arken Display; CP Arts; Creative Services; Curveball Marketing; Derwent Packaging Ltd; Digital Display Corporation; Dufaylite; Dyaks Event Solutions; Dynamax Technologies; DZD Blyco; Electronic Game Card; esp Technologies group; Essential Sales Products Ltd; Exporama; Fairfield Displays & Lighting; Fast Shield; Fastdisplay.co.uk; Giraffe; GlobeCast UK; Green Magic; H Squared Ltd; Hansons of Leicester; Harber Image Line; Headcount Worldwide Field Marketing; Hutton Shopfitting; Ideal Shopfitters; IDW @ Rare Basic; Image Holders; Immedia Broadcast; Inmedia Communications; Innovation Concept; Instore Marketing Solutions Ltd; Invision Display Services Ltd; IQ Group; JBM Services; JKN Digital; Kappa Zedek BV; Leonardo 3000; Lighthouse Display International Ltd; Luxx Light Technology Ltd; Mainetti; Mauve (Europe) Ltd; McKenzie Clark; MDI Worldwide; MediaCo; Mercator UK; Microlock; Minki Balinki; NAS; NEC Graph-fix Ltd; New Vision Signs and Graphics; Newscanner; NMG; New Media Group; Oddies Textiles; Opto International; Panache; Pierhouse; PLAN; Pollard Boxes Ltd; POP Display; POPAI UK; Positive Communications; PPE Ltd; Preserved Treescape UK; Promotion Let H; Propress; Pulse Associates; QM Group; Quinton & Kaines Holdings Ltd; Railston; Rare Basic; Remote Media; Replica; Retail Marketing In-Store Services Ltd; Retec Interface; Rudd Macnamara; Russel; Sachsen Fahnen GmbH & Co; sdea; Shopfitting Direct; Shopper Insights; Signature Aromas Ltd; Signwaves Ltd; Silk Forest; Simon Millington; Slingsby; Smurfit Display; Smurfit UK Ltd; Snow Business Int Ltd; Solo D; Sound Leisure; Spacewriter; Spiroflex; Storecheck; Storm Graphics; Straco; Striking Displays; Stylographics; SWA Holland; Synergy POP Solutions; T Saveker; TEAMtalk; The Blue Water Agency; The Bridgeford Group; The Maxim Creative Group; The POS Centre Ltd; The Valley Group; TNC; Too Display Ltd; TSC Music; Ultima Displays; United Aluminium; Vescom; VgL; VKF Renzel UK Ltd; Wizard Displays; Wyndenham Colourlink; YoCo Merchandising Display Ltd; Zillwoods Signs.

Press and visitors can register for free at http://www.instoreshow.com

For more information:

Charlotte Fox or Avril Donnelly

Bastion

87 Charterhouse Street, London EC1M 6HJ

T: +44 (0) 20 7490 1323

F: +44 (0) 20 7490 1350

firstname@bastion.co.uk

About Scala, Inc.

Scala, Inc. ( http://www.scala.com ) pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, Germany, The Netherlands, Norway and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are standardizing their digital signage equipment on the Scala InfoChannel® 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, ASDA (Wal*Mart UK), Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannel® solutions, and constitute our sales and support force that extends to every continent but Antarctica.

About Hughes Network Systems

Hughes Network Systems, Inc. (HNS), a wholly owned subsidiary of The DIRECTV Group, Inc., is the world's leading provider of broadband satellite network solutions for businesses and consumers, with more than 800,000 systems ordered or shipped to customers in 85 countries. HNS pioneered the development of high-speed satellite Internet access services, which it markets globally under the DIRECWAY® brand.

Headquartered outside Washington, D.C., in Germantown, Maryland, USA, HNS maintains sales and support offices worldwide. The DIRECTV Group, Inc. (NYSE:DTV) is 34 percent owned by Fox Entertainment Group, which is approximately 82 percent owned by News Corporation Ltd. For additional information, please visit http://www.hns.com.

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