Memo to Global Executives: Learn Spanish
61% of U.S. Executives Say Spanish is Most Useful 2nd Language in Business According to TheLadders.com Survey
New York, NY (PRWEB) April 12, 2005 -- In the global economy it is not uncommon for an American executive to deal with suppliers in China, developers in India and clients in Europe. Though that scenario is rife with potential communication hurdles, when it comes to learning a foreign language, most U.S. executives have focused their attention on the fastest growing population in this country. According to a survey conducted by TheLadders.com, the world's leading $100,000+ jobs Web site, a solid majority of job seekers in the $100k+ market say Spanish is the most important second language for todays business people.
The survey of 1,496 executives in the $100k+ job market found that a 61% majority felt Spanish would be the most useful foreign language in their jobs. The second choice was Chinese, which claimed 16% of the survey's responses. French followed with 8% of the total vote and German trailed just behind with 7%. Rounding out the pack were Japanese, which claimed 6% of the vote, and Italian, with 2%.
The survey of registered $100k+ executives was conducted on TheLadders.com Web site from March 2, 2005 through March 31, 2005. The margin of error is ±2.6%.
As global business boundaries continue to blur, proficiency in any foreign language is an asset to an executive," explained TheLadders.com President and CEO, Marc Cenedella. But the Spanish language in particular continues to pop up on our radar because there isn't a business out there that isn't thinking about this rapidly growing segment of the population. An executive with a proven track record who can also move fluidly between English and Spanish is in a tremendously strong position right now."
Now reaching over 328,000 readers and featuring over 20,000 new $100k+ job listings each month, TheLadders.com is the largest online job search service catering exclusively to the $100k+ market. Marc Cenedella founded TheLadders.com in July 2003 after a tenure as Senior Vice President, Finance & Operations, at HotJobs.com, ultimately shepherding that companys sale to Yahoo, Inc. (NASD: YHOO) in 2002. In May 2004 he was named Entrepreneur of the Year by award-winning marketing newsletter, MarketingSherpa, which cited TheLadders.coms unique business model as a key to its sustained growth.
About TheLadders.com, Inc.
Based in New York, TheLadders.com, Inc. is a privately held company offering online job search services to the $100k+ employment market. The company operates specialized job search Web sites for the sales (www.salesladder.com), marketing (www.mktgladder.com), finance (www.financeladder.com) and HR, legal and operations (www.upladder.com) industries, produces a series of industry-specific, weekly e-newsletters, and maintains the world's first customer service blog (http://askmarc.salesladder.com/). The company also produces an electronic newsletter providing job market insights and data to executive recruiters (www.recruitladder.com). Backers of TheLadders.com include Matrix Partners and a group of private investors including the following individuals: Kevin Ryan, CEO, DoubleClick (NASD: DCLK) and former Board Director at HotJobs.com prior to its acquisition by Yahoo!; Tom Matlack, Megunticook Management; and Robert Chefitz, NJTC Venture Fund. More information on the company can be found online at www.theladders.com.
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Visit TheLadders.com at www.theladders.com
For more information, please contact:
John Roderick
john@jroderick.com
631-689-3038
Adam Isserlis
adam@theladders.com
646-375-2055
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