Business Owners Who Struggle to Speak Out Can Learn to Be Their Own Best Advocates

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Based on the book, Break Through the Noise, an innovative class will teach new tools to transform technical skills into marketing talent

Over 800,000 new small businesses are created each year, according to the Small Business Administration. However, statistics also show only a few of them will ever reach their full potential. A crucial factor in the success of a company is its marketing strategy, and according to Break Through the Noise author Elisa Southard, the best person to promote a company is its leader.

Simply stated, businesses are more likely to succeed when owners are able to translate their passion for their company into a marketing message that sells their products and services. Often this takes a bit of coaching, so Southard now teaches classes based on Break Through the Noise to help business owners understand the marketing assets of their company and show them innovative ways to personally deliver their message to clients and customers every day.

On May 11, 2005 small business owners in the San Francisco Bay Area will have an opportunity to hone their innate marketing skills in a seminar sponsored by the Learning Annex, a premier producer of seminars throughout the United States and Canada. Conducted by Southard, who is also a former president of the Walnut Creek Chamber of Commerce and developer of the Break Through the Noise personal marketing and public relations tools, this seminar gives business owners the tools to:

•address stress points of everyday marketing situations

•concentrate on what you can control

•get going if you are struggling or stalled

The Break Through the Noise marketing concept is popular with leaders in the fast paced business environment of Northern California where Southard researched her book. “Whether sole proprietor or CEO, business owners dealing with the bombardment of day-to-day issues get blindsided by marketing. They don’t have the luxury to say ‘oops’ if their message doesn’t communicate. Professionals need to be able to promote themselves under stress and in a way that fits their personal style,” says Dr. Ann Blackburn, facilitator of the East Bay chapter of the Women’s President Organization, whose members experienced the Break Through the Noise workshop at their March 11th retreat.

Best selling author Jack Canfield, co-creator of the Chicken Soup for the Soul series, adds, "With the Break Through the Noise tools, you'll be confident of what to say, when to say it and have fun doing it." This upcoming seminar will help business owners and CEOs take full advantage of the best business resource they ever underutilized…themselves.

To learn more about being your own best advocate, visit To sign up for the seminar with a courtesy discount, logon to

Southard is accredited by the Public Relations Society of America, and author of Break Through the Noise, 9 Tools To Propel Your Marketing Message. Her teammate, The Learning Annex, is committed to impacting and improving the quality of people’s lives through powerful, practical, and insightful classes, workshops, seminars and events. Workshop available throughout the United States by arrangement with author.

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Elisa Southard