Stair Lift and Home Elevator Service Expands Across the USA with a Unique Franchised Business Model

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Silver Cross opened it's 12th franchised location on April 3rd, 2005 in Philadelphia, PA.

Silver Cross is positioned to expand its unique service across the USA.

Products offered include recycled and new stair lifts, wheel chair lifts, ceiling lifts, automatic door openers, dumbwaiters and residential home elevators.

SILVER CROSS has grown from its inception in Oakville, Ontario, Canada in 1993 to a network of 100 affiliated locations and 12 franchised locations covering 80% of North America.

The Silver Cross mandate is to offer the market place a lower cost alternative for home lifts. This is done by offering recycled equipment, repurchasing most of the products being offered, combining new with recycled products to meet the client’s specific needs and accepting trade ins of common models.

Two websites give product overviews; gives stair lift comparisons. reviews home elevator comparisons.

Silver Cross is positioned to capture a significant percentage of the home lift market in North America by the end of 2006 with an anticipated 25 franchised locations making it the largest home accessibility chain in North America.

Franchise applicants must be quality people that possess financial substance with a background in sales along with compassion to those in need of assistance during a difficult time in their lives.

Bob Harvey, founder of Silver Cross, says, "We are not selling franchises but rather trying to find the right person to partner with that meets our required profile. We need about 100 applicants to find one person that meets our standards."

The bar has been set extremely high for all new Silver Cross franchisees.

According to it's founder the main reason for the success of Silver Cross is the quality of people being choosen to award a franchise coupled with an extremely strong marketing system in a market segment that is about to explode.

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Deborah Baker
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