Spunlogic Hosts E-mail Psychology Seminar

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Spunlogic, one of Atlanta's top interactive marketing & technology firms, recently hosted a seminar entitled Â?Email Psychology: Factors That Influence Recipients to Take ActionÂ?. The event, held in March, brought in attendees from companies such as The Home Depot, SunTrust, AirTran Airways, Intercontinental Hotels, and TBS.

Spunlogic, one of Atlanta's top interactive marketing & technology firms, recently hosted a seminar entitled “Email Psychology: Factors That Influence Recipients to Take Action”. The event, held in March, brought in attendees from companies such as The Home Depot, SunTrust, AirTran Airways, Intercontinental Hotels, and TBS.

This event provided an overview of the factors that influence the actions users take when receiving emails, and how by discovering them for a specific audience, you can dramatically impact bottom line results.

"While email is becoming an integral part of many companies marketing strategies, the details of how they are constructed are often overlooked. You have about 2-10 seconds to capture a user’s attention and persuade them to take action”, stated Donovan Panone, VP of Online Behavior. “This seminar was designed to help companies understand the factors that influence user behavior and the psychological process taken when interacting with email. We were excited about the turnout and hope to continue providing value with these events.”

Some of the topics that were covered at the seminar include:

•    Understanding the psychological process that takes place when users receive your email

•    How to capitalize on the psychological factors of user intention, motivations and obstacles

•    Email tactics as they relate to different stages of the buying process

•    Increasing open, click-through and conversion rates by creating relevance

About Spunlogic

Spunlogic (http://www.spunlogic.com), formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, The HoneyBaked Ham Company, Simmons Bedding Company and Penske Truck Rental. To learn more about Spunlogic’s capabilities, contact Spunlogic at sales@spunlogic.com or call 404.806.6970.

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Jeff Hilimire