The New England Consulting Group Announces the Promotion of Gaurav Kapoor to Principal

The New England Consulting Group announces the promotion of Gaurav Kapoor to partner. He has been with the company since 1997 and has extensive experience in marketing, specializing in the pharmaceutical, private equity and consumer goods industries.

(PRWEB) April 14, 2005 -- The New England Consulting Group, headquartered in Westport, Connecticut, is pleased to announce that Gaurav Kapoor has been promoted to the position of Principal.

Kapoor joined the firm in 1997 as Project Manager, and held several positions of increasing responsibility before this most recent promotion.

Kapoor has had a successful global career in marketing and sales with extensive experience in the healthcare and consumer goods areas. He has a strong track record of building brands and businesses, working directly with C-Level management of Fortune 500 companies in all aspects of marketing, sales and corporate growth strategy. He specializes in the healthcare industry and has consulted for leading pharmaceutical, diagnostic and medical product companies, including Schering Plough, Pfizer, Johnson & Johnson, Bayer, Allergan, Knoll Pharmaceutical, and Novartis. He has developed many successful new product marketing programs in brand positioning, Rx-to-OTC switch and DTC/DTP.

Beyond healthcare, he also consults for leading private equity companies in such areas as due diligence and post-acquisition management, and for consumer goods companies, including Procter & Gamble and Heinz.

Kapoor heads New Englands Thought Leadership and Analytical Modeling practices. He writes frequently for trade publications, such as Pharmaceutical Executive and Brandweek, speaks at industry conferences, and has developed several new proprietary marketing concepts.

Prior to joining The New England Consulting Group, he worked at Johnson & Johnson Vision Products in Canada, and in brand management at Unilever in India. He is a graduate of the world-renowned Indian Institute of Technology.

The New England Consulting Group has been the premiere management consulting firm specializing in strategic and tactical marketing management for over twenty-five years, providing expert services both domestically and globally to Fortune 500 companies, including Procter & Gamble, General Electric, Kraft/General Foods and PepsiCo, among many others. New England is innovator of such ideas as The Marketing RoadMap and the Six Sigma Marketing Works, and a practitioner of the Principal Principle.

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