Who Will Get Caught Reading Your Book? May is “Get Caught Reading Month”

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Most authors write because they want someone to read what they have to say. But what do you do once youÂ?ve fleshed out all of your ideas and written your book? How do you get it into your readersÂ? hands? You need to understand the importance of book promotion and how to successfully market your book.

Most authors write because they want someone to read what they have to say. But what do you do once you’ve fleshed out all of your ideas and written your book? How do you get it into your readers’ hands? You need to understand the importance of book promotion and how to successfully market your book.

Because May is “Get Caught Reading Month,” now is a perfect time to improve your book marketing skills. The fact is, the more you promote your book and the more promotional pieces you send out, the more people you will reach to tell about your book. It’s great if people get caught reading, but it’s even better if they get caught reading your book.

Former media professional and Master Writing Coach™ Dawn Josephson reveals the secrets to successful book promotion in her book Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books (Ground Rules Press, $19.95, ISBN 0-9744966-1-8). She states, “The first step in book marketing is to create a press kit, or media kit, for your book. While each kit will vary in complexity depending on the book’s subject matter, the overall goal is to highlight what your book is about, why your message is important, who you are as an author, how you will help your readers, and how you’re marketing your book.”

Josephson has interviewed buyers from major bookstore chains, distribution houses, and top book reviewers, so she knows what decision makers want to see in a book press kit. To help authors, Josephson details how to create each piece of the book press kit according to the decision makers’ guidelines so it gets a favorable response. She also includes examples of powerful and effective promotional materials that have helped authors propel their book sales.

When you follow the advice and templates Josephson provides, you will be armed with the secrets and strategies to successfully promote your book. Then you can use them to make sure as many people as possible get caught reading your book.

Dawn Josephson is a professional speaker, internationally acclaimed author, and the Master Writing Coach™. She empowers leaders to master the printed word for enhanced credibility, positioning, and profits. For more information or a review copy of Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books or to interview Dawn, please call 866-372-2636 or send an email to Amy@cameopublications.com.

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Amy Rigard