Sweden without Miss Universe Contestant for the First Time Ever

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When the Scandinavian swimwear company Panos Emporio last year purchased the rights to the Miss Sweden pageant from TV3, the intentions were to bring the contest back to its original high status. Harassment from feminist organizations has however forced the company to put the competition on hold. This has led to the fact that in 2005 Sweden will not send a contestant to the Miss Universe pageant for the first time ever.

Panos Emporio announced in August of last year that the new plans for the competition would be presented during the fall, but after having been harassed by feminist organizations the decision to wait was made.

“Feminists forced me to cancel. I was surprised that, in a country as far developed and as liberated as Sweden, women’s rights movements receive so much attention in the media regarding an issue like this,” says Panos Papadopoulos, CEO of the company. At first he saw the response as negative, but then he realized that Sweden now has the chance to create something new and astonishing in the field of beauty contests, and become a role model for others to follow.

“I am the kind of person to listen to the opinions of others in our society, and I show humility towards them,” Panos continues. “Therefore the contest will rest for a year for us to have enough time to look into the possibilities of creating something new that will take Miss Sweden to a whole new level.

“The future of the contest depends on whether I can create a program that is accepted by most people in our society. It is important to create a contest that emphasizes the dignity as well as the beauty of the woman”, he ends.

This means that in 2005 Sweden will not send a contestant to the Miss Universe pageant for the first time. Sweden is one of the very few countries that have never failed to participate in the contest.

For more information and pictures, please contact

Johan Jihde

Panos Emporio AB

E-mail: pr@panos.se


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