Austin, TX & Tampa, FL (PRWEB) April 15, 2005
CoreTrac, Inc., provider of ResourceOne (R1), the simple & affordable CRM/sales force automation solution built for community financial institutions, and DataMentors, Inc.Â®, the leading full-service data quality and database marketing solutions company, today announced they have struck an integrated solutions partnership for community financial institutions to easily access the combined power of both companiesÂ best-of-breed solutions.
The companies have developed technical integration of DataMentorsÂ PinPointÂ, a full turnkey marketing solution, powered by its cleansing and relationship matching system DataFuse, with the robust sales tracking, contact management and incentive tracking features included in CoreTracÂs R1.
With R1, the entire financial institution has access to a complete picture of all prospect and client information in a single system. Improving the quality of the data is where DataMentors adds value, utilizing its highly flexible cleansing and matching database software solution, DataFuse, to maximize the accuracy of the records on each client. DataFuse dramatically increases data accuracy and validity by scrubbing data and then combining it with other FI data to create and maintain the most customized, comprehensive and consistent information about each individual and household. Additionally, DataMentorsÂ PinPoint solution allows the user to quickly analyze, report and map targeted markets, all with easy drag-and-drop functionality.
ÂImproving the quality of client information by even a small percentage has a major impact on the success of customer retention and cross-selling programs,Â says Bob Orf, president of DataMentors, Inc. ÂThe DataFuse incremental update engine will ensure that data is updated nightly, providing timeliness as well as accuracy.Â
Both systems operate on the same Web-based environment and work in real-time with core data systems. The integration will be seamless to the financial institution.
ÂThis combined solution truly includes the best technology of its kind, built exclusively for the way community FIs do business,Â says CoreTrac President Dan Martin. ÂThis partnership is a direct example of listening to what community FIs need and finding innovative ways to meet the market demand, creating the ultimate turnkey point-and-click software solution.Â
About CoreTrac (http://www.coretrac.com)
CoreTrac, Inc. is a privately held corporation headquartered in Austin, Texas. The company is dedicated exclusively to providing a simple and affordable CRM/Sales Force Automation solution to community financial institutions.
CoreTracÂs R1 is a browser-based application operating on the community FIÂs internal network. R1 delivers the power to manage opportunities through:
ÂLead and referral tracking;
ÂLoan and deposit pipeline management;
ÂSales force automation;
ÂCustomer relationship management (CRM);
ÂReporting; and more.
About DataMentors (http://www.datamentors.com)
DataMentors is a full-service data quality and database marketing solutions company, providing a comprehensive suite of completely customizable data validation, intelligent analysis, data modeling, and campaign management tools and services. Transforming data -> information -> knowledge -> profits.
For More Information Contact:
Catherine A. DeStasio
512-236-9120, ext. 200
813-960-7800, ext. 104
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