Spannerworks Sharpens Focus On Polaroids Search Marketing

Polaroid Corporation has selected search marketing agency Spannerworks to deliver a solution that will generate valuable search engine traffic to the companys site. The campaign will include both natural and paid search for the UK site, with plans to extend to European markets later in the year.

(PRWEB) April 15, 2005 -- Polaroid Corporation has selected search marketing agency Spannerworks to deliver a solution that will generate valuable search engine traffic to the companys site. The campaign will include both natural and paid search for the UK site, with plans to extend to European markets later in the year.

Andrew Lane, International e-commerce Director for Polaroid, said, We chose Spannerworks because of their proven high level of expertise and specialised performance based approach. We also wanted to partner with an agency that has an ethical search policy and excellent relationships in the online marketing industry".

David St. John Tradewell, Business Development Manager at Spannerworks said, We are delighted - Polaroid is an important account win for us and strengthens our portfolio of International blue chip clients. We look forward to working with Andrew and his team to deliver a highly successful international search solution."

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