GameDAILY Recruits Advertising Sales Veteran

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Gianatiempo joins GameDAILY as vice president of sales from leading site ad network company Tribal Fusion.

Advertisers want to reach mainstream video gamers who are entertainment enthusiasts, digitally connected, and are not watching TV. Kevin's experience with key mainstream brands is a great asset for our growing client base. His experience working with popular ad brands at Tribal Fusion and DoubleClick will be invaluable to the growth of our business into other vertical markets.

GameDAILY, the leading video game media company reaching over 23 million gamers each month, today announced the hiring of 18 year advertising sales veteran Kevin G. Gianatiempo as vice president of sales. Gianatiempo comes from leading ad network company Tribal Fusion where he sold and managed online ad campaigns for leading brands including AT&T Wireless and developed an annual multi-million dollar relationship with Google. Gianatiempo joins a team of sales people at GameDAILY with over 20 years experience in advertising, publishing, video games and mainstream entertainment.

"Kevin's experience highlights the transition of video game entertainment into the 'gamestream,'" states Mark Friedler, chief executive officer. "Advertisers want to reach mainstream video gamers who are entertainment enthusiasts, digitally connected, and are not watching TV. Kevin's experience with key mainstream brands is a great asset for our growing client base. His experience working with popular ad brands at Tribal Fusion and DoubleClick will be invaluable to the growth of our business into other vertical markets."

"GameDAILY is a leader within the video game market and is well poised to grow into other vertical markets that attract mainstream gamers," adds Gianatiempo. "My skills and experience are complimentary to introduce a variety of products and solutions from GameDAILY and to help our sales team breakout from the traditional video game advertising model."

Previous to joining GameDAILY, Gianatiempo held positions with Tribal Fusion Ad Network, DoubleClick, and Weather.com.

About GameDAILY

GameDAILY is a leading video game media company that reaches over 23 million gamers each month through its destination site, http://www.gamedaily.com, and a network of over 130 affiliated sites and portals. Founded as Gigex, GameDAILY has unrivaled experience promoting hundreds of major game titles for leading publishers including Atari, Disney, Electronic Arts, Microsoft, TakeTwo, THQ, UbiSoft, Vivendi Universal and others. The GameDAILY newsletter is the leading video game trade publication and is available at http://biz.gamedaily.com. The website is owned and operated by Gigex, Inc which was founded in 1995 and is privately held with offices in San Francisco and New York City.

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David Libby

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