Personnel Research Associates (PRA) Changes Name to Valtera Corporation, Embracing Scientific Ties and Signifying Expanded Horizons

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New Valtera Name Reflects Varied Global Capabilities and Expanded Opportunities for 28-Year Organizational Management Consulting Firm

Personnel Research Associates (PRA), a management research consulting firm with over 25 years of human resource management experience, announced today the changing of its name to Valtera Corporation ( The new name, which takes effect immediately, removes the limits of the dated term “personnel” and embraces the company’s cornerstone belief in science as a strong foundation for its organizational solutions and technology.

Stemming from the words “validity” and “terra,” the Valtera name sets the stage for a future of expansive growth opportunities while continuing to support the company’s value proposition of “Better Organizations through Better Science.” The name also reflects a 28-year track record of developing science-based solutions for a broad spectrum of global human resource management clients.

“We have a proud tradition of innovative thinking, anchored in science and to the benefit of our clients,” explains Bill Macey, Valtera’s chief executive officer. “Over the past several years, we have invested heavily in our people and our technology, taking us from the position of being “poised for growth” to real momentum in the marketplace. We recognized the need for a more propelling name to accompany our growth, and chose “Valtera” to convey both the strength of our traditions and our expanded global capabilities.”

Valtera's variety of solutions, consulting services and technology suites will not be affected by the change, and will continue to consist of: Assessment and Selection, Organizational Diagnostics, Performance Management and Service Quality. Valtera professionals take pride in using a customized approach, working with clients to plan, develop, and implement innovative, yet practical solutions tailored to their unique needs.

About Valtera Corporation

Founded in 1977 and based in Chicago, IL (Rolling Meadows), Valtera is a privately-held professional services firm that provides a unique mixture of scientific expertise, consulting, and technology to global organizations. Valtera solutions are innovative, yet practical and are tied to strategy to produce meaningful bottom-line results. Solution areas include Assessment and Selection (including Litigation Support), Organizational Diagnostics, Performance Management, and Service Quality. Valtera offers branded technology products as well as custom software development services, and hosting. For more information, visit


Michael S. Butler


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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.

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