Clearwater, FL (PRWEB) April 20, 2005
Ever gave up trying to watch a video simply because the downloading process never seemed to end? Well, a new solution from KOTW puts the fun back into watching streaming videos without waiting endlessly for any downloading or buffering. With this technology, one only has to visit a web page for a self-streaming video of any length to start playing (http://www.homevues.com/videos.cfm).
An advertiser's dream? KOTW can also track the total minutes that any given video was viewed. "Each year millions are spent by advertisers without knowing if their message really reached the intended target. By having the ability to track how many times a particular online ad was viewed, its effectiveness can be determined. Furthermore, since you only pay for actual minutes consumed, the advertising dollar goes further,Â said Michael Murray, president of KOTW.
According to The Online Publishers Association (OPA), a recent study of online video viewing concluded that consumers have a strong positive reaction to online video ads. Seventy percent of respondents said they had seen a video advertisement online, and 44% said they had taken some action as a result of seeing that ad. Specifically, 34% checked out a Web site, 15% requested information and 14% went to a store to check out a product. Most significantly, 9% said they made a purchase as a result of an online video ad.
And then thereÂs e-mail. KOTW also makes it possible to include a video of any length in an email message. "Since our videos are not sent as attachments, people are less concerned about viruses and more likely to open them. And, since there is nothing to download, all videos arrive as small text files which do not compromise hard drive storage space," added Murray. Need to send several videos? No problem. ÂWe can also include ANY number of videos in a "container" within an email message, offering the recipient a selection from which to choose. This solution is particularly beneficial for educational/training purposes,Â added Murray.
One of the companies using KOTWÂs video solutions to promote video e-mail is MediasourceNews (http://mediasourcenews.com/pages/698574/index.htm)
As internet connection speeds increase, experts feel that consumers are ready to visit websites for products advertised on television and KOTW appears to be poised to be a major player in the online video market.
About KOTW Inc.
KOTW (http://kotw.net/?pageid=samplevideos) is the brainchild of Michael Murray, a programmer with 28 years of experience and one of the first ISPs in Pinellas County, Florida. The company provides enterprise video solutions for businesses using RTSP (Real Time Streaming Protocol) as opposed to progressive video and provide: Live Internet Broadcast (640 X 480); Web Conferencing; Web Meetings; Video Recording Studio; Video On Demand; Web Seminars and Video Email.
KOTW is also co-sponsoring the Blog featured on LostRemote (http://www.lostremote.com) during the NAB-RTNDA conference being held this week in Las Vegas.
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