Watertown, MA (PRWEB) April 18, 2005
Thunder Sky Pictures, Inc. founder Doug Feinburg and Captains of IndustryÂ® co-founders Ted Page and Fred Surr announce a recently launched viral video, The Institute for Backup Trauma starring John Cleese for automated disk backup solutions client LiveVault has generated 150,000 web downloads, more than 200 linking sites, and a ten-fold increase in website visits for the company within just a few shorts weeks of launching the campaign. The LiveVault viral video is the most successful launch of a new viral video in the business-to-business marketplace. To view the video go to http://www.captainsofindustry.com.
ÂLiveVaultÂs goal was to create awareness about its new automated disk space backup solutions among information technology professionals and theyÂre finding that the video has generated overwhelming response from this audience and beyond. On a modest budget, they knew they couldnÂt have gotten this kind of response from a print, television or radio campaign,Â says LiveVault marketing consultant, Jeff Weiner, who originated the concept and brought in Thunder Sky PicturesÂ Feinburg and the Captains of Industry duo, to produce, write and direct the piece. Weiner said. ÂThe response from this piece has been staggering.Â
The Institute for Backup Trauma is the latest example of an increasingly popular, web-based concept known as Âviral video.Â Viral video are short films released over the Internet that are irreverently entertaining and become so popular that they spread across the web like a ÂvirusÂ generating mirror links and downloads. (Viral videos should not be confused with computer viruses; viral videos are legitimate films produced to entertain and pose no security threats.)
Feinburg explains that, ÂWe developed the Cleese viral video concept because we felt it would be a truly entertaining and cost-effective method of getting the message out to potential LiveVault customers.Â
ÂViral video is leading the way in the development of an entirely new medium. Rather than targeting potential customers, viral videos attract an audience, making them more receptive and increasing the likelihood of purchases,Â says Page, who wrote the script for The Institute for Backup Trauma.
ÂAudiences can actually interact with our films, so the possibilities are astonishing for business-to-business and consumer advertising,Â says Surr, who directed the video. ÂThis is a pull strategy that allows companies to turn their websites into virtual television networks, and to truly benefit from the infective viral spread promulgated by the Internet. In todayÂs cluttered media market, the reality of products like TIVO makes television advertising an increasingly risky venture, particularly for emerging companies such as LiveVault. The Institute for Backup Trauma video generated returns that wouldnÂt have been realized using any other media.Â
In addition to featuring actor John Cleese of Monty Python fame, the film also features a cameo by actor Michael Dorn, who played the Klingon character Lieutenant Worf in the Star Trek series.
About Thunder Sky Pictures
Thunder Sky Pictures, Inc. is a marketing communications company that specializes in electronic media. They call themselves Âcorporate storytellers.Â They create compelling film, video and multimedia presentations that help their clients increase sales. They take a special interest in their clientsÂ products and services (however complex and technical they are) and develop clear messages that potential customers will understand.
They use live action film and video, animation and interactivity techniques and deliver their presentations via CD, DVD and the Internet. They have extensive experience in the software, hardware, high technology and medical markets. Their clients include Motorola, Siemens, Hewlett Packard and Oracle. Productions from Thunder Sky Pictures help companies sell their productsÂ from guiding an audience through a new medical procedureÂ to creating a buzz about a new cutting edge productÂ their productions get results. For more information call 617-923-9909 or visit http://www.thundersky.com
About Captains of Industry
Captains of Industry is an advertising agency that takes complex information and turns it into powerful, compelling creative that canÂt be ignored. It's a process they call "Captainization," and they use it to reinvigorate organizations, companies, and entire industries. Captains of Industry strives to truly understand their clients' business, refining their strategy to create communications that help clients stand out from the crowd, build sales, and change the world.
Captains of Industry is the only agency in New England with full in-house video production capabilities. The agency creates print ads, films, direct mail, animationsÂanything that tells a story. Fast Company Magazine Online named Captains of Industry a "Fast Company of the East." Their creative has been recognized in the One Show and the American Graphic Design Awards.
About LiveVault Corporation
LiveVaultÃ¢ Corporation is the leading provider of completely automated end-to-end data protection solutions for businesses with distributed servers. Uniquely coupling the speed and ease-of-use of disk-based backup with the security and convenience of network-based backup, LiveVault InControl offers the simplest, yet most advanced data protection available to remote and branch offices, while LiveVault InSync provides the same advantages to small-and mid-sized businesses. Through its partnerships with IBM, Iron Mountain, BT, Hewlett-Packard, Microsoft and others, LiveVault automatically and continuously backs up server data, protects it offsite at a secure, remote facility, archives it, and makes it immediately available for recovery 24x7 - guaranteed.
For more information or an interview contact Julia Tanen at 508-346-3320 or firstname.lastname@example.org.
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