John Cleese Institute for Backup Trauma Internet Viral Video for LiveVault Generates More Than 150,000 Web Downloads and Ten-fold Increase in Web Visits

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Popular Â?viral videoÂ? produced by Thunder Sky Pictures, Inc. and Captains of Industry attracts thousands of potential customers for LiveVault in initial viral video launch

Thunder Sky Pictures, Inc. founder Doug Feinburg and Captains of Industry® co-founders Ted Page and Fred Surr announce a recently launched viral video, The Institute for Backup Trauma starring John Cleese for automated disk backup solutions client LiveVault has generated 150,000 web downloads, more than 200 linking sites, and a ten-fold increase in website visits for the company within just a few shorts weeks of launching the campaign. The LiveVault viral video is the most successful launch of a new viral video in the business-to-business marketplace. To view the video go to http://www.captainsofindustry.com.

“LiveVault’s goal was to create awareness about its new automated disk space backup solutions among information technology professionals and they’re finding that the video has generated overwhelming response from this audience and beyond. On a modest budget, they knew they couldn’t have gotten this kind of response from a print, television or radio campaign,” says LiveVault marketing consultant, Jeff Weiner, who originated the concept and brought in Thunder Sky Pictures’ Feinburg and the Captains of Industry duo, to produce, write and direct the piece. Weiner said. “The response from this piece has been staggering.”

The Institute for Backup Trauma is the latest example of an increasingly popular, web-based concept known as “viral video.” Viral video are short films released over the Internet that are irreverently entertaining and become so popular that they spread across the web like a “virus” generating mirror links and downloads. (Viral videos should not be confused with computer viruses; viral videos are legitimate films produced to entertain and pose no security threats.)

Feinburg explains that, “We developed the Cleese viral video concept because we felt it would be a truly entertaining and cost-effective method of getting the message out to potential LiveVault customers.”

“Viral video is leading the way in the development of an entirely new medium. Rather than targeting potential customers, viral videos attract an audience, making them more receptive and increasing the likelihood of purchases,” says Page, who wrote the script for The Institute for Backup Trauma.

“Audiences can actually interact with our films, so the possibilities are astonishing for business-to-business and consumer advertising,” says Surr, who directed the video. “This is a pull strategy that allows companies to turn their websites into virtual television networks, and to truly benefit from the infective viral spread promulgated by the Internet. In today’s cluttered media market, the reality of products like TIVO makes television advertising an increasingly risky venture, particularly for emerging companies such as LiveVault. The Institute for Backup Trauma video generated returns that wouldn’t have been realized using any other media.”

In addition to featuring actor John Cleese of Monty Python fame, the film also features a cameo by actor Michael Dorn, who played the Klingon character Lieutenant Worf in the Star Trek series.

Thunder Sky Pictures/Captains of Industry production of The Institute for Backup Trauma starring John Cleese can be viewed at http://www.thundersky.com or http://www.captainsofindustry.com.

About Thunder Sky Pictures

Thunder Sky Pictures, Inc. is a marketing communications company that specializes in electronic media. They call themselves “corporate storytellers.” They create compelling film, video and multimedia presentations that help their clients increase sales. They take a special interest in their clients’ products and services (however complex and technical they are) and develop clear messages that potential customers will understand.

They use live action film and video, animation and interactivity techniques and deliver their presentations via CD, DVD and the Internet. They have extensive experience in the software, hardware, high technology and medical markets. Their clients include Motorola, Siemens, Hewlett Packard and Oracle. Productions from Thunder Sky Pictures help companies sell their products… from guiding an audience through a new medical procedure… to creating a buzz about a new cutting edge product… their productions get results. For more information call 617-923-9909 or visit http://www.thundersky.com

About Captains of Industry

Captains of Industry is an advertising agency that takes complex information and turns it into powerful, compelling creative that can’t be ignored. It's a process they call "Captainization," and they use it to reinvigorate organizations, companies, and entire industries. Captains of Industry strives to truly understand their clients' business, refining their strategy to create communications that help clients stand out from the crowd, build sales, and change the world.

Captains of Industry is the only agency in New England with full in-house video production capabilities. The agency creates print ads, films, direct mail, animations—anything that tells a story. Fast Company Magazine Online named Captains of Industry a "Fast Company of the East." Their creative has been recognized in the One Show and the American Graphic Design Awards.

About LiveVault Corporation

LiveVaultâ Corporation is the leading provider of completely automated end-to-end data protection solutions for businesses with distributed servers. Uniquely coupling the speed and ease-of-use of disk-based backup with the security and convenience of network-based backup, LiveVault InControl offers the simplest, yet most advanced data protection available to remote and branch offices, while LiveVault InSync provides the same advantages to small-and mid-sized businesses. Through its partnerships with IBM, Iron Mountain, BT, Hewlett-Packard, Microsoft and others, LiveVault automatically and continuously backs up server data, protects it offsite at a secure, remote facility, archives it, and makes it immediately available for recovery 24x7 - guaranteed.

For more information or an interview contact Julia Tanen at 508-346-3320 or julia@mavensandmoguls.com.

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