New Winery Launches Two Pinot Noirs - Carneros della Notte Releases Wines from Its Artisan Vineyard in Napa Valley

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First Glow-in-the Dark Label Brings Unique Twist to Wine Labeling

Carneros della Notte winery today announced their debut release, consisting of two pinot noirs vintage 2003 now available at This new producer is created in partnership by three men of diverse backgrounds and is producing ultra-premium pinot noir wines from three different clones and three different rootstocks. The grapes are harvested by hand and exclusively at night while the juice chemistry is more stable. The winery’s name reflects this practice and translates to "Carneros of the Night". Carneros della Notte is also the first producer to use a glow-in-the-dark wine label to further articulate the winery’s unique approach to pinot noir production.

The premier releases are the Los Carneros Pinot Noir, a 100% Pinot Noir from the Carneros region of Napa and Sonoma Valleys, which retails at $48.00 per bottle, and the Napa Valley DIII Vineyard Pinot Noir, which is produced with grapes grown exclusively from David Harmon's Carneros-Napa Valley vineyard and is offered at $150.00 per bottle.

Carneros della Notte’s founders are Dave Harmon, a former founder of and past chauffeur to Robert Mondavi and Winemaker Sal Godinez who has been a vintner in the Carneros area for more than twenty years and Darin Applebury, a United Airlines pilot.

Winemaking Philosophy

During his nearly twenty year career Winemaker Sal Godinez has focused on research and experimentation with pinot noir clones that contribute to the complexity and intensity of these wines. Sal favors using French clones rather than classic American clones like Martini or Swan. Recognizing the importance of the impact of new clonal selections on wine aroma, texture and quality, Sal continuously works with clones to produce mature elegance and exceptional complexity.

Each year Sal begins in the vineyard. Engaged in viticulture and hands-on farming, he commits himself to the vines throughout the growing season, overseeing labor-intensive management such as shoot positioning to insure proper fruit exposure, rigorous crop thinning, precise irrigation and timely harvest. “I focus on preserving the flavors born in the vineyard,” said Sal. “I spend more and more of my time walking the vine rows — measuring, evaluating, tasting and planning the future of each individual lot.”

In the winery, Sal chooses his techniques to produce balanced, “fruit and spice based” wines with the structure and depth to age gracefully. His objective is to enhance, but not overshadow, the qualities of the grapes. “Each vineyard has its own personality, and I bring that to light.” Sal’s winemaking techniques vary on a lot-by-lot basis. Sal cold soaks his pinot noir, chilling the must prior to inoculation. He favors gentle handling, direct barreling after fermentation and racking the wines once to separate out the gross lees. Drawing from his favorite coopers, Sal frames the fruit character with complementary French oak barrels. Each year he purchases a large percentage of new French cooperage, replacing his barrels after two vintages. Both of these new releases are filtered using a cross flow filter system which he believes enhances the mouth feel of the wine.

About The Company

Founded in 2003, Carneros della Notte is a boutique winery owned and operated in the Carneros region of Napa Valley, California. The founding partners are Dave Harmon, Sal Godinez and Darin Applebury. The winery is dedicated to the production of ultra-premium pinot noir wines which are available on the Web at

For more information, please contact David Harmon, Partner, 707-312-1202.

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