Online Service Gives Companies an Independent Forecast of Business Plan Potential

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Market Share Forecaster is an Internet-based service that helps companies to substantiate business plan potential. The time-tested service quickly provides an independent forecast of sales, market share, and pricing.

Market Share Forecaster, from MarketShareCentral, Inc., is an Internet-based service that enables companies that sell products and services in the business-to-business marketplace to get a second opinion on forecasts of sales and market share, the driving force behind their business plans. In addition, the service provides pricing guidance, needed to achieve forecasted sales and market share.

Market Share Forecaster's development was guided by analyzing the performance of real companies of all sizes in business-to-business markets. Development was further guided by remote and face-to-face user testing. Now Market Share Forecaster is available at The company's testing has shown that users of Market Share Forecaster generally familiar with their markets can forecast sales, market share, and pricing in 20 to 30 minutes.

"Increasing competition and shorter product life cycles underscore that businesses must reduce the risk of investing resources in markets based on well intended but unattainable sales forecasts. Market Share Forecaster provides a practical time-tested solution to this problem. This online service readily gives business decision makers an independent forecast of business plan potential," said Robert Sevio, President of MarketShareCentral, Inc.

Cliff Allen, President, Coravue, Inc., said, "Market Share Forecaster provides an approach to forecasting sales and market share that looks at the problem in a simple business-like manner. It is easy to follow and you get a realistic forecast in a short amount of time. The pricing guidance is a powerful plus."

Janet Flynt, President, Safety Requirements, Inc., said, "Market Share Forecaster uses a common-sense approach that any businessperson would easily recognize as meaningful for evaluating market potential. If you need guidance with your market evaluation input, the help is clear and succinct and you can see that it is based on real business experience. When you are done, you are confident that you have a more realistic picture of market viability."

One very unique feature of Market Share Forecaster is its ability to forecast a pricing ratio that the forecasting company should employ against its leading competitor to achieve its forecasted sales and market share. Also uniquely, not only does the pricing ratio capability account for pricing required in new/high growth markets, it accounts for pricing required in displacement markets, where to make a sale, a competitor’s product must be displaced. The company is a leader in analyzing markets from the viewpoint of these two basic market types.

Business executives, business planners, venture capitalists, product managers, sales directors, entrepreneurs, market planning consultants, and business school students will use Market Share Forecaster. To find out more about Market Share Forecaster you can go to

About MarketShareCentral, Inc.:

Since 1995 MarketShareCentral, Inc. has provided market analysis software and services to a variety of companies worldwide. The company provides solutions that are focused on enhancing business planning decisions. A key part of the company’s business strategy is to build strategic partnerships with technology companies that can help to deliver first-class Internet-based services to businesses worldwide.

Editorial Contact:

Robin Lee,, (919) 469-0535

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