Princeton, NJ (PRWEB) April 19, 2005
This fashion season, delicate glitter, crystals, shells and feathers adorn the sandals of women on the Riviera who are willing to pay handsomely for wispy, barely there works of shoe art from Europe's top designers, including Prada, Jimmy Choo, Manolo Blahnik, Giuseppe Zanotti and Christian Louboutin.
It's all about flattering the foot and standing out from the crowd. Christian Louboutin, whose signature is red soles, has been quoted as saying "A man always remembers a woman with red soles." Wearing shoes by these designers requires complete confidence in the appearance of your feet; they must be beautiful enough to withstand the attention they're bound to get - which, of course, is the point.
Carol Buck, CEO of Xenna Corporation, says, "Sandals have been in fashion for the last ten years and show no signs of going out of style. Open shoes were once only worn casually, but with the beautiful, high fashion styles now available, they're seen virtually everywhere, and are de rigor for formal occasions. Women's feet are definitely in the spotlight and need to look baby-soft -- with sparkling toenails to match."
Ms. Buck is an expert in this area. Her company, Xenna Corporation distributes foot care products for calluses, dry, cracked heels and soles and yellow, discolored toenails. She notes, "Women who are willing to spend upwards of $650 for sandal designs by these masters wouldn't dream of wearing them with unsightly toenails or rough, dry heels. Conversely, the popularity of sandals has created a terrible dilemma for those who are embarrassed about exposing toenails and feet that are unattractive."
Xenna's patented NonyX Nail Gel was introduced to solve this problem. It exfoliates the dark, yellow or thick granular material called keratin debris, which can build up under nails over time, making them unattractive. NonyX Gel removes yellowing discoloration by breaking down and then clearing out unattractive keratin debris using natural ethanoic acid, and is safe for diabetic use. Ms. Buck says, "Our products are recommended by podiatrists to improve the appearance of feet and toenails. One podiatrist, Dr. Bret Ribotsky, says 'Using NonyX is like brushing your teeth; it's a cleanser for toenails.'"
A recent clinical study confirmed NonyX Nail Gel significantly improves toenail color and clarity by exfoliating yellowing keratin debris from under the nail. To view a recent TV news release on use of NonyX Gel featuring Dr. Ribotsky's comments, go to http://easylink.playstream.com/networknewssource/nonyx/nonyx.wvx
Dry, cracked heels are also a problem for sandal "fashionistas". These glamorous shoes leave delicate skin exposed, which contributes to the problem of dry, flaking, or cracked heels. For soft, supple heels and feet, podiatrists recommend the natural exfoliating enzymes found in Xenna's moisturizing CalleX Dry Heel Ointment.
Newly patented CalleX has been shown in consumer studies to significantly reduce thickened areas, rough or dry, flaking skin and cracking on soles and heels within 15 to 30 days. Diabetic-friendly, acid-free CalleX moisturizes dry, rough or flaky skin, and exfoliates and thins thickened areas, while leaving normal skin unaffected.
According to Ms. Buck, "Before selecting this year's designer sandals, it's smart to also invest in the appearance of your feet. The most expensive, beautiful sandals in the world won't be a fashion asset if you've got yellow, discolored toenails or cracked, dry heels."
NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Drug Emporium, Brooks, Duane Reade, Medicine Shoppe and independent pharmacies nationwide. . CalleX Dry Heel Ointment is now available in the foot care section at Longs Drugs. Both products are also available from podiatric physicians and online at http://www.drugstore.com and http://www.xenna.com.
Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails.