Comprehensive Health Education Foundation Fuels Growth via Product Sale to Discovery Education

Comprehensive Health Education Foundation (C.H.E.F.®), a leading developer of innovative prevention education programs and products, announced today that Discovery Education, a division of Discovery Communications, Inc., will acquire intellectual property rights for several C.H.E.F. brands targeted to the school-aged-youth market.

Seattle, WA (PRWEB) April 19, 2005 -- Comprehensive Health Education Foundation (C.H.E.F.®), a leading developer of innovative prevention education programs and products, announced today that Discovery Education, a division of Discovery Communications, Inc., will acquire intellectual property rights for several C.H.E.F. brands targeted to the school-aged-youth market.

As the creator of the most widely-used youth prevention curriculum in the United States, C.H.E.F. described the product sale to Discovery Education as beneficial for both organizations. For C.H.E.F., it provides the non-profit organization with an opportunity to expand its mission-focused work, continue to give back to the communities within Washington state and nationally, and develop new educational products. For Discovery Education, the largest and longest-standing distributor of C.H.E.F.s school-aged youth products, it represents an opportunity to expand the reach and penetration of the highly-respected product portfolio into schools utilizing the latest in video streaming technology.

C.H.E.F. will transition six of its well-known prevention education products to Discovery Communications, including the Heres Looking at You® curriculum, the Get Real about Violence® curriculum, the Get Real about Tobacco® curriculum, the Get Real about AIDS® curriculum, the Youth Matters® curriculum, and the Natural Helpers® curriculum.
    
According to Larry Clark, President and CEO of C.H.E.F., We have enjoyed a long and prosperous working relationship with Discovery Education, and take great pride in knowing that both organizations will now have an even greater ability to positively influence our nations youth by helping them live safe and healthy lives."    
    
About Comprehensive Health Education Foundation
Founded in 1974 and celebrating its 30th Anniversary year, Seattle-based Comprehensive Health Education Foundation is dedicated to promoting health and quality of life through education, addressing such important topics as childhood obesity, substance abuse, violence, HIV / AIDS, smoking, and other unhealthy behaviors. As a nationally-known non-profit organization, C.H.E.F. develops a variety of health promotion and prevention education programs and products targeted to the early childhood, school-aged-youth and healthy aging markets, and is also the developer of the innovative new FUEL video series, the first youth-inspired educational program that empowers kids to take action to improve their own lives. For more information about the new FUEL video series or any of C.H.E.F.s other products and programs, please visit www.chef.org or call 1.800.323.2433.

About Discovery Education
Discovery Education is a division of Discovery Communications, Inc., the leading global real-world media and entertainment company. It produces and distributes high-quality digital video content in easy-to-use formats, in all core-curricular subject areas. Discovery Education is committed to creating scientifically proven, standards-based video resources for teachers, students, and parents that make a positive impact on student learning. Through strategic partnerships with over 25 public television stations across the country, its public service initiatives, products, and joint business ventures, Discovery Education helps educators around the world engage students in the joy of learning by allowing them to explore the world and satisfy their natural curiosity. For more information, visit www.discoveryeducation.com.

For More Information:
Michael Oxman
Communications Consultant
Comprehensive Health Education Foundation
847.226.4158
moxmanllc@chef.org

Larry Clark
President / CEO
Comprehensive Health Education Foundation
206.824.2907, extension 1908
larryc@chef.org

David Pendery
Communications Manager
Discovery Education
301.272.2526
david_pendery@discovery.com

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