CGSM Offers Business Chance to Mesh With Lifestyle Sports

CSGM, creates and operates world-class professional cycling, triathlon, extreme sports and demonstration teams.

Minneapolis, MN (PRWEB) April 20, 2005 -- Charles Aaron, founder and former managing director of the sport management group Cycle Sport International, recently launched Circuit Global Sports Management (www.circuitsport.com) in Minneapolis. Aaron, a native of Minneapolis, has more than 18 years experience in forming international sports partnerships, as well as a history of securing agreements with high-profile clients such as Cadillac, Red Bull, and Panasonic.

CGSM facilitates strategic alliances between corporate partners and professional lifestyle sport athletes, such as international mountain and road bike racers, snowboarders, triathletes, BMX performers, in-line skaters, and motorsport participants. These relationships offer clients an opportunity to exploit relevant branding and exposure opportunities that exist within the niche audience of young, highly-educated, and financially successful individuals who compose lifestyle sport fans and participants.

These are active, professional, educated, and driven consumers who quickly develop brand loyalties with products and services that are in harmony with their lifestyles," Aaron said.
   
Working within an organizations existing marketing strategy, CGSM plans, implements, and executes a multimedia-activation platform that includes, in part, experiential marketing, professional athlete endorsement, and merchandising.
   
Some additional clients of Aaron included Conde Nast Publications, DKNY, Dollar Rent a Car, Jeep, Timberland and the State of Minnesota. His successes include international cycling events such as the UCI World Cup, UCI World Championships, US National Cycling Championships, Pan American Games, ABA National Cycling Championship, and a victory at ESPNs X-Games.

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