Baronet Coffee’s Pink Ribbon Blend an Energizing Force - Behind the 2005 CT Race in the Park

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Baronet Coffee, a family owned business for seventy-five years has created a unique blend of Central and South American coffees in honor of the 2005 CT Race in The Park

Survivors of breast cancer and their supporters will be getting a big boost sipping a delicious new coffee created specially for them at this year’s 2005 CT Race in the Park. Hartford-based Baronet Coffee, a family owned business for seventy-five years and founding corporate partner of race sponsor CT Breast Health Initiative, Inc., has created a unique blend of Central and South American coffees in honor of the event. This year’s statewide drive to raise money and awareness to help fund breast cancer programs will take place on Saturday, May 7th in New Britain’s Walnut Hill Park.

Baronet company president Bruce Goldsmith says he’d been searching for a worthy cause to sponsor when a family friend and breast cancer survivor approached him six months ago about participating in this year’s race. “Instead of just kind of putting my toe in I ended up jumping in,” says Goldstein, adding that as a corporate partner, Baronet is proud to be deeply involved with the important quest to reduce breast cancer mortality in Connecticut.

Pink Ribbon Blend comes in pink bags bearing Baronet’s logo and breast cancer’s trademark pink ribbon, and will be sold in a matching pink cup. Right now the coffee can be bought online, and in select stores and restaurants, with Goldstein optimistic that distribution will widen as word gets out. His company is donating one dollar from the sale of every pound of the special coffee, along with five cents on every cup bought by distributors, to CT Breast Health Initiative.

“Baronet wanted their employees to be proud of what they’re doing, and decided the breast cancer cause was a perfect fit,” says Joyce Bray, President of the CT Breast Health Initiative, Inc. Last year’s CT Race in the Park drew over 10,000 participants, and Bray hopes this year’s race will be even bigger. “Baronet wants a long term relationship that will have an impact on lives in Connecticut. Together we’re hoping to create a buzz about breast cancer like the buzz you get when drinking coffee.”

Race administrator CT Breast Health Initiative used money raised during last year’s race to award $175,000 in grants to 17 various breast cancer organizations statewide.

For details and 2005 Ct Race in the Park registration, go to http://www.ctraceinthepark.org or call the CT RACE office at 860-827-7103.

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